I respect real estate agents very much. I have been a worked with a couple of them and it has been eye opening experience and has helped me fall in love with real estate.

Most real estate agents I've worked with came to me for one reason – to make sales.
Looking at the effort they put in, I can tell they are really committed to find solutions and keep working at it till that ONE thing clicks.
What they are actually looking for is staring right into their eyes, but they can’t see it.

Here’s the connect…
They are seeking information on how to make sales….
Their prospects are waiting till they have the right information to make a decision.

Do you see how this is going?

Information

But instead of providing their prospects with the needed information, they are hard selling, trying to close, or some sort of aggressive follow up strategy.
Look, I don’t care what sort of strategy used, if it works for you, then good.

But one thing I have come to understand is that these prospects just need more information to make a decision. Though sometime they need time too. But the most important ingredient which is information is always missing from most real estate agents’ bag of strategy.

Dear real estate agents, consider this a wake-up call to do something different and improve your sales process.
Through whatever channel you communicate with your prospects, make sure that they have enough information they need to make a profitable decision.
And when they do, everybody walks away happy.

in conclusion, now is the best time to improve your content strategy.

Now…
It’s your turn. Go implement this.