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Netherlands Firm Buys Controlling Stake In 5 Nigerian Breweries! - Politics - Nairaland

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Netherlands Firm Buys Controlling Stake In 5 Nigerian Breweries! by DeeJay20: 10:54am On Jan 14, 2011
This issue of Foreign Take-over is a really Gathering steam.

The 5 Nigerian companies said they lacked "Investment Capital"
for the growth of the Business,

I dont really support the comsumption of Alcohol but lets
see if the Dutch company can turn this around and impart
some "Intellectual Property Knowledge" [/b]to the Nigerian
Senior Mgt and Staff of these Naija companies.

I believe the [b]"Intangeable Assest" Transfer of Business Mgt, Techonolgy etc

would be the Long term gain of this deal and we should expect this to happen,

I hope the Naija  Brewry Biz Community has the "China Mentality" of always asking Foreigners "U bring Technology also for me to use" apart from asking "you bring Money"

In other words "Chinese do not believe in you giving them Eggs (Goods/Money) without leaving them a few chickens (Technology/Know How)",

News Story Below -

Thursday, January 13, 2011

Heineken acquires Sona, Champion, three other Nigerian breweries

Gbenga Agbana


In a move seen by analysts as an attempt to further entrench its influence in the Nigerian beer market, the Amsterdam, Netherlands-based Heineken NV, the world's third-largest brewer by volume, has said that it has bought controlling interests in five Nigerian brewery companies.


The acquisition, according to the company, is to help alleviate a shortage of production capacity in Africa's second-biggest beer market.

Heineken NV already owns 64 per cent stake in Nigerian Breweries Plc and has controlling stake in Consolidated Breweries.

The company, according to a statement it issued on Wednesday, acquired two holding companies of the Sona Group, which had controlling interest in Sona Breweries, International Beer and Beverages Industrial Limited, Benue Breweries, Life Breweries and Champion Breweries.

Most of the newly acquired brewing companies had gone through a difficult time with inadequate working capital, low productivity, poor market share and low employee morale.

Source for full story

http://odili.net/news/source/2011/jan/13/805.html

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