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The internet is a vast network that connects computers all over the world.
The internet was developed in the 1960s by Advanced Research Projects Agency.

The 1980s saw the widespread development of local area networks (LANs) and the personal computer.

By the end of 1980s businesses and individual computers users began to recognize the global communications capabilities and potential of internet, and was later allowed for commercial access to the internet.

Between 1990 and 1991, Tim Berners-Lee created what would become the world wide web, or the web, at European Laboratory for Particle Physics (CERN) in Geneva, Switzerland, as a way to easily access cross-referenced documents stored on the CERN computer network.

When other scientists and academics saw the usefulness of Berners-Lee's system, the web as we know it today was born. The method of accessing cross-referenced documents, known as hypertext linking, was, in the early years, one of the most important aspects of the web because It allowed users to open other web pages quickly. A hypertext or a link, contains a reference to a specific web page that you can click to open that web page.

A document on the web is called a web page and is identified by a unique address called the Uniform Resource Locator, or URL. URL is commonly known as the web address.

The term website refers to the location on the internet of a set of web pages and related files (such as graphics and video files) that belong to a company, organisation, or individual. You display a web pages on the screen of a computer, tablet, or phone by using a program called a web browser.

A web server is a computer that delivers web pages. What the web server returns to user is called the response.

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WHAT IS SEO?
Search Engine Optimization is the process of organising the structure of a web page and content, having search engine in mind.

One of the importance of doing SEO (Search Engine Optimization) on your website, is that it increases the likelihood of your website appearing on search results. The position of your website on search results is known as SEARCH RANK.

Google and other search engines like bing considers so many factors in ranking a website , those factors are instructions known as ALGORITHM.

Those factors if well incorporated can improve your website SEARCH RANK from time to time, or affect your SEARCH RANK, if not well incorporated.

Many businesses need to invest on SEO, inorder to stay at the top of search results, whenever a user queries a particular thing relevant to their industry.

SEO: increasing visibility of website

Below are the suggestions you wanted to have on your website;
Make sure all pages wanted to index is crawl by search engines. Monitor even once a month your index pages and below are the procedure to check;
Search Console (Google and Bing) - Coverage Report
Manual Checking - Insert in Google Search; “site:domain.com”
2. If you have more than hundred of pages, then the XML sitemap is a must. Below is the procedure to ensure the proper handling of an XML sitemap.
Submit XML sitemap in search console (Google and Bing)
Add XML sitemap in robots.txt. Ex. sitemap:https://www.domain.com/sitemap.xml
Make sure your XML sitemap is properly created. Ensure the following;
**Use the standard format of XML URL, avoid dynamic parameters as some tools like search console or diib can’t read the URL correctly. https://www.domain.com/sitemap.xml
**Use this tool to validate the created XML sitemap; https://www.xml-sitemaps.com/validate-xml-sitemap.html
3. Again if the website has more hundred pages, then having an HTML sitemap is also good particular to what we called deep pages. HTML sitemap also serves as table content for users, and also you help search engines to speed up the crawling process.
4. Organize Link Structure - proper internal linking is also essential for the website because of the following;
Allow the users to navigate the site properly.
It helps for a proper hierarchy of information for the given website.
Spread link equity around the website pages.
5. Link building campaign - Always part of the optimization process, which is to promote the website pages that wanted to be seen in the search results. Below are quick and easy few link building activities you may start;
Participate in different forums that related to your industry. Be an expert to others.
Submit in different local business listing. Provide the website profile.
Comment on blog articles that related to your industry. Provide your feedback on the said topic.

By GEarnold

The reason most of our website, is not ranking or competing globally is because it does not meet web accessibility standard.
One of the characteristics, a website should meet, is that , it most be "ROBUST "
ROBUST: A website should be accessible in all kinds of device, web browsers , and networks.

Business owners should invest more on doing SEO on their website.

Search Engine Optimization is the process of tailoring the structure of a web page and its content with search engine in mind.

SEO can be simple and used by anyone to rank at the top of Google, grow their business and make money online.

It's simply a matter of having up-to-date information on how Google works, using effective techniques and taking action