We all want free stuff,yet we rarely ask ourselves what it means to receive something for free.
Let me burst your bubble: There’s nothing free in life!
Do you enjoy the extraordinary web search capabilities of Google? What about amazing Gmail? Can you live without Google Maps? YouTube is flawless! Google Docs … unbelievably reliable!
But wait … all ‘FREE’ services?
What about Facebook and Instagram? Do you enjoy these FREE social media platforms?
To answer your question, what’s a good example of strategic leverage?
Think of Google, Facebook, YouTube, and Instagram as examples.
Google generated $134.8 billion in 2019, (just from ad revenues). Facebook sold $69.7 billion, and YouTube $15 billion in 2019 in ads.

A good example of strategic leverage is having billions of addicted people investing their time (for free), feeding content to your platform, while they’re also consuming other users’ — free — content.
Meanwhile, while we’re strangely giving away our valuable time “working” for the platform, they make billions selling our attention to other companies who are super desperate to sell us something else.
Actually, to date, Facebook is worth over 620 billion USD. Not a bad business.
Left to me this is a win-win case scenario , so I will advice we all to work smart not hard .