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*9 Proven Ecommerce Marketing Techniques To Boost Your Online Sales* - Properties - Nairaland

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*9 Proven Ecommerce Marketing Techniques To Boost Your Online Sales* by CEZY(m): 9:16am On Jul 16, 2020
Are you struggling to pick up the right e-commerce strategies that will help drive traffic, conversions, and sales?
1. Upsell relevant products
Ensure that your upsells are related to the original product.
It should be sensitive to your customer’s anticipated price range
2. Create a sense of urgency
How to create a sense of urgency
Here are some crafty ways how you can create a sense of urgency to entice prospects to make a purchase:

Show stock levels. You may add alerts that indicate your current stock levels. An obvious example here is to notify customers if an item is already low in stock.
Sell limited-edition products. A lot of marketers are always using this strategy (selling limited edition pieces) as it creates a sense of urgency among buyers.
Show how many people are interested. Another way to ramp up buyer competitiveness is to show how many people are viewing or “thinking of buying” a certain product.
Display how many people bought in the last 24 hours. Create scarcity by tying concrete and definite information with the limited availability of an item. Showing your current stock levels is an effective way to do this. Another way is to alert your customers of the number of people who have purchased in the last 24 hours.
3. Use live chat
A live chat feature will also help you know the most common problem that is often experienced by your customers. This can come in handy in resolving customer issues and improving your sales.

Hence, it is important to take this feature into consideration when selecting the best plugin for your e-commerce site.
4. Start a blog
Developing a retail blog will allow you to develop a competitive advantage over your competitors, give them expert advice, and increase the visibility of your brand.

You can also deliver them valuable and helpful content, which is a lucrative marketing method for retailers of all shapes and sizes. For instance, you are a WordPress plugin developer, and one of your users is experiencing an issue with one of your plugins.
9. Be active on social media
Being an e-commerce marketer, note that there are campaigns that you run that might look different on various social media platforms. Not to mention that not every platform would be tailored to your needs.

Because e-commerce sites are highly visual, you have to show off your products, because your success on social media mostly depends on the images you use to drive attention, website traffic, and sales.

Here are some popular social media platforms that you can consider:

#Facebook
Facebook is the biggest social media platform in the world and provides you with several sales options to implement.
#Instagram
Instagram (also owned by Facebook) is another attractive platform that you can use because it’s highly visual in nature.

It lets users tag brands and businesses in their own posts, as well as promote products that they find relevant.
#Twitter
Twitter is another fantastic platform e-commerce brands can use.

With over 800 million users, 52% of users are saying that they bought an item after seeing it first on Twitter.

Sharing information and linking your product pages on the platform is one of the best ways to start a conversation and driving traffic to your site.
#Pinterest
Pinterest is a great platform, which particularly targets women ages 18 to 49.

That said, one particular feature that makes this platform quite interesting for e-commerce brands is rich pins. These provide users with links, references, and product recommendations for achieving a particular look, project design, decor objective, and so on.

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