Nigerian online gaming firm BetKing has taken over
as the new title sponsor of the Kenyan football
premier league in an $11 million (9.7 million euros)
partnership that will last until 2025, Football Kenya
Federation announced on Thursday.
The FKF said the sponsorship is the biggest deal in
the history of Kenyan football.
"Under the partnership, each participating club will
be entitled to at least eight million (Kenyan
shillings) annually from the federation," said FKF
chief Nick Mwendwa, a figure amounting to
$74,000.
"Our players and club officials have had it rough
over the past few years because of an
underfunded league."
Kenyan football faced a financial crisis after the
exit of title sponsors SportPesa in September 2019
following a protracted tax row with the
government.
SportPesa's termination of their contract, which
was to run until 2022, has left many clubs
struggling to pay monthly salaries and allowances
to the players.

source: https://www.barrons.com/news/nigeria-s-betking-in-11-million-sponsorship-deal-with-kenya-league-01594903506?tesla=y