Popular award-winning Nigerian star artiste Mr. Eazi has reportedly launched a new Africa music fund to help support existing and rising musicians in Africa.

According to Mr. Eazi’s interview with CNN, he said the Africa Music Fund (AMF) is worth $20 million.

The lead investor is 88mph, a company that provides capital for African businesses.

Through the AMF, the 29-year-old artist says he wants to create a new funding model for the music business on the continent.


He said; “One of his primary motivations for funding music is to provide financial support for artists to expand their catalog.

“Many investors and financial institutions don’t understand the business of music and as a result, are unable to properly fund musicians,” he says.

“Artists cannot go to banks to get money for their music because financial institutions don’t understand how to secure intellectual property. They get it for physical properties but not for music. So, because not a lot of people understand the music business, there is no finance product for musicians,” he explained.

Selected artists will be given funding depending on their revenue and projected incomes, using metrics such as streaming revenue, Mr. Eazi told CNN.

“For artists who already have footprints in the industry, we will just do our research. We can check how much they are earning or likely to earn from their streaming revenue, for example,” he explained.

Artists will be given funds upfront based on their revenue to expand their music content. The initial advance invested in an artist’s music will be paid back in installments as the artist’s earnings start to rise, he added.

Mr. Eazi, who has more than 5 million monthly listeners on Spotify says the fund also creates access to a larger audience for music acts by helping them find and book shows as well as distribute their music.

https://www.gidient.com/mr-eazi-reportedly-raises-20-million-to-invest-in-african-music-creatives/

That is no kids money

Behind any generous looking act, there's a hidden motive.

I converted that hard currency and calculated how many years I'll spend it and I was surprised that even when I clock 50 I'll still be a spender
Oh lord help me I need this fûcking money

donstan18:
Behind any generous looking act, there's a hidden motive.

Sense you have not, no positivity from you, only negativity.