Lagos, Nigeria —July 9th, 2020, Nigeria’s Number one online brand insight magazine, Brand Spur, in a webinar, explained the impact of COVID-19 on Marketing and Sales in this New Normal.
How COVID-19 has affected our lives as marketers and salespersons
COVID-19 ‘A movie without Script’
Different observation during the stages of lockdown
Identifying and leveraging on new opportunities during and after COVID-19
Possibilities and opportunities that come out from COVID-19
In spite of the surge in the novel Coronavirus pandemic that sprouted across the globe leading to the lockdown of world economies. Many measures were taken from world powers to protect their economies.

Although the coming of the virus is unprecedented to this generation as it appeared like a thief at night. Meanwhile, the Nigerian government is bringing sticks to a gun battle in terms of not having what is required to halt the spread of the COVID-19 in the country.

The impact of COVID-19 on Marketing and Sales in the ‘New Normal’ as it has transformed many businesses was the pressing topic of discussion in the one-day webinar hosted by Brand Spur.

The advent of the Coronavirus pandemic can be described as a ”Movie without a Script”, titled ‘COVID-19’. As Sales and Marketing people, most of whom work in an industry where the highest numbers of what is produced yesterday are transferred today.

However, today, as you can see, having in your warehouses what was produced last month even what was produced since April remain in warehouses. Thus have led to pilling of inventory, people are willing to sell and people are willing to buy but the channels people are used to have been closed, making no means to sell.

Speaking at the webinar, Mr Oluyemi Oloyede, General Manager of Kerry Taste & Nutrition said: ”As we are eased in the lockdown, brands and companies have adjusted their strategies and execution leads into the ‘New Normal’. Marketers don’t enjoy the total lockdown because they are used to being on the field”.

Speaking on what was observed during the lockdown, Mr Oloyede explained the stages of the lockdown as:
Panic-buying in March and April: leading to spikes in late March and early month of April
A rise in the demand for certain products categories: making people demand more for home deliveries for appliances.
Very low demand for the mainstream of alcoholic brands
Rise of the modern retail channel: online sales rise up
More local brands were adopted: land, airports were closed leaving people with the choice to accept what is left for them (local products)

Pressure points: people whose spending more money on foods get to a pressure point
Telecommunication Wins: the likes of DSTV, MTN, Airtel, even people who don’t know about Netflix joins the trains and subscribed
The rise in social enterprise and NGOs into recognized entities
Brands care: Brands exhibiting their concerns on people’s safety by showing support for the government’s efforts for the fight against the virus

Identifying and leveraging new opportunities during and after COVID-19, ‘‘Many brands go out of their brands to invest in new opportunities. I have seen 2Sure from PepsiCo, hand sanitizers from Casapreco, they leverage the opportunities and these are not going to waste and their leverage opportunities after the pandemic,’‘ he commented.

Some businesses will fall out of opportunities because of the pandemic; ”various businesses exist before the pandemic and are not going to exist after the pandemic. Louis Vuitton as an example has filled for an administration, this, among other businesses” Mr Oloyede added.

Meanwhile, it is worthy of nothing that businesses should prepare for:
Shrink in before Growth; you must be emotionally and physically prepared by making review. Channel prioritization. Marketing budgets, Trade Marketing budget, Insurance and health care: More people will invest in these categories.

Brand Spur Nigeria is Nigeria’s Number 1 online brand insight magazine. Think about insights and intelligence for brands and we come to mind.

SOURCE:https://brandspurng.com/2020/07/20/nigerian-government-going-to-a-gun-battle-with-stick-in-fighting-covid-19/

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