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Buhari most followed Sub-Saharan African leader on Twitter – BCW study reveals - Politics - Nairaland

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Buhari most followed Sub-Saharan African leader on Twitter – BCW study reveals by BrandSpurNG: 12:47pm On Jul 23, 2020
President Muhammadu Buhari has emerged the most followed Sub-Saharan African leader on Twitter during the Covid-19 pandemic, reveals leading global communications agency Burson Cohn & Wolfe (BCW) on Tuesday, July 21.
The newly released BCW Twiplomacy study 2020, which focuses on how world leaders have tweeted during the coronavirus pandemic and how Twitter has tried to keep the chatter clean from disinformation reveals that President Buhari recorded 3.1 million followers ahead of President Paul Kagame of Rwanda’s 1.9 million followers.

PMB’s Twitter follower growth within the period when Coronavirus emerged in Mid-March until June was 51 per cent.

Commenting on the outcome of the research, Chief Innovation Officer, BCW (Burson Cohn & Wolfe), Chad Latz said “It is therefore vital for world leaders to use channels like Twitter to reach out to their followers to spread critical health warnings and keep their followers abreast of the latest COVID-19-related information.

The 2020 Twiplomacy edition reveals that governments and leaders of 189 countries had an official presence on the social network, representing 98 percent of the 193 UN member states. The leaders use Twitter to share critical coronavirus information and encourage their citizens to “stay home” and “stay safe.”

Many leaders have been leading by example and updating their Twitter profiles, wearing a face mask and participating in the #SafeHands challenge. World leaders and diplomats also had to adapt to working from home and have been thrust into video conferences, making diplomacy truly digital.

Globally, US President Donald Trump is still the most followed world leader with more than 81 million followers and counting, while the governments of four countries namely Laos, North Korea, Sao Tome and Principe and Turkmenistan do not have a Twitter presence.

SOURCE:https://brandspurng.com/2020/07/23/buhari-most-followed-african-leader-on-twitter-bcw-study-reveals/

Re: Buhari most followed Sub-Saharan African leader on Twitter – BCW study reveals by IamWonderful: 12:52pm On Jul 23, 2020
So useless and inconsequential
Re: Buhari most followed Sub-Saharan African leader on Twitter – BCW study reveals by ODJ124(m): 12:54pm On Jul 23, 2020
Wow... our darling bubu... Though we are the giant of Africa.. no much surprise..

Re: Buhari most followed Sub-Saharan African leader on Twitter – BCW study reveals by kestolove95(m): 12:58pm On Jul 23, 2020
His only achievement for d past 5yrs
Re: Buhari most followed Sub-Saharan African leader on Twitter – BCW study reveals by Mynd44: 1:03pm On Jul 23, 2020

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