There is no doubt that Instagram is currently one of the biggest social media platforms in the world. In fact, it is arguably the biggest when it comes to sharing media (especially photos) with the world. With over 1 billion active users worldwide, you cannot go wrong with Instagram, right? Wrong! Especially when you are using it for business purposes. This post talks about how you can properly use Instagram to boost sales in your fashion design business.

Of course, fashion designers want their products out there. They want people to see what they have designed. As a fashion designer, you, most likely, do not intend to keep your designs to yourself. You want people to see them so that they can patronise you. So, where do you run to when you want to show your designs to the world? Instagram is definitely a top choice. And truth be told, it is working well for many people. However, the question is, is it working well for you?

Come with us as we take you on a ride on how to leverage the full potential of Instagram to boost sales in your fashion design business.

Is it necessary to have an Instagram Page for my Fashion Design business?
First things first. Before talking about tapping into the potential of Instagram to boost sales, there is the question of necessity. You may be asking yourself if it is even necessary for you to have an Instagram page for your fashion design business.

The truth is that, in this age, it is important to have a social media presence for your business. Instagram happens to be one of those that work best for fashion design businesses. So, while it is not necessary, it is quite important. If you are really interested in boosting sales, then you should consider having an Instagram page. Just visit [url=instagram.com]instagram.com[/url] or download the app from the Google Play Store or the Apple App Store. Set up a Business account and start posting.

How to boost Engagement and Conversion on your Instagram Page
It is not enough to just set up an Instagram page for your business. What is the point of a page that has no engagement and conversions? Engagement simply means users taking actions on your content. These actions include likes, comments, and profile views. Conversion, on the other hand, means turning your followers into customers.

You need active users following your page and engaging with the content. That way, potential customers can easily see your designs and products and patronise you. But boosting engagement on Instagram is not easy. Or is it?

You also need users to convert to customers. That is the whole point, isn’t it? Conversion is key when it comes to leveraging the power of Instagram to boost your business. You need to convert your followers to customers; convert the engagement to sales.

There are some tips (hacks, if you will) that ensure that you get engagement and conversion on your Instagram page. Engagements are particularly important for fashion design pages. This is because they show that people actually like your designs and would probably be willing to pay for them. Then comes conversion. If they would be willing to pay, turn them to your customers. So, you need to optimise your Instagram page for engagement and conversion.

Without further ado, here are some ways to boost engagement and conversion on your Instagram page:

5 Ways to boost Engagement and Conversion on your Instagram Page
1. Brand your page properly
2. Post consistently
3. Post useful content
4. Use hashtags properly
5. Always engage your followers

The explanations for each of the points above can be found HERE.

How to use Instagram to boost Sales in your Fashion Design Business
“So, how does all of these boost sales in my fashion design business?”, you may be wondering. Well, it’s not hard. These tips and hacks work for virtually any business whatsoever. All you have to do is tailor your posts towards your business and target it towards your desired customers.

Enough of depending on customers locating your shop in one corner somewhere. With social media, you can now put your virtual shop out there for customers to locate easily. For fashion design business, Instagram is a very important tool for this. Put up useful fashion design tips and hacks for your followers. Then, post some pictures of your designs and products for them to buy. This method works if you do it properly. It may take some effort to do it, but it will definitely pay off in the end.

Source: https://businessroom.ng/leverage-instagram-to-boost-sales-in-fashion-design-business/