To effectively promote your online course, you need a combination of actions. Here are some efforts that are sure to help:

Create your Student Persona
A persona is a set of characteristics that describe your ideal student. Before you undertake any promotion strategies, you need to figure this out. Your student persona will cover the demographics and interests of your target audience. For example, if your online course teaches people how to create Android apps, your student persona can be a young person between ages 18 and 28, college student or a fresh graduate. Of course, your student persona will not be 100% perfect, but it should cover the majority of your target audience. This helps you to focus your promotion efforts on what really matters.

Find out what’s unique about you
Chances are, other people have created courses that teach the same thing you’re trying to teach. You need to let people know why yours is different — because they have options. Are there sections you have taught that your competitors didn’t? Is there a unique method you have used so that they understand better? Have you added any helpful resources that might be otherwise hard to get?
Once you figure this out, add it to your promotional material. Your potential students need to know!

Use Relevant Keywords
Your choice of words is essential when promoting or marketing your online course. People search for some words more than others. If you use highly searched words in your campaign, it’s more likely that people will find your course. Remember they have to see the course first before making a decision. Keywords everywhere is a great extension to add to your chrome browser. It shows you how many times people search the word per month.

Promote Via Your Website
Although there are different platforms where you can put your online course, nothing beats using your own website. If you don’t own a website yet, [url]there are tools that can help you build one. You can also hire a web developer to do the job[/url]. When you use your own website, you can direct all your efforts to promote that website. To improve the website’s visibility, create blog posts from different sections of your courses. Also, add other topics that you feel your student persona will need.

Promote the course via YouTube
YouTube is the largest video depository in the world. To promote your course, you need to be a peasant and visible on YouTube. The only way to achieve this is to post relevant and helpful content. There are several topics that your prospective students are searching on YouTube. Every moment there is at least one person searching for “How To” videos on YouTube. From your YouTube videos, you can direct people back to your website. When people gain knowledge from your YouTube videos, they won’t hesitate to sign up for your online course.
Hope this helped.