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Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign - Food - Nairaland

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Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign by Mynd44: 12:38pm On Sep 11
In another bold, unique and very exciting move, Three Crowns, Nigeria’s leading low cholesterol and heart-friendly milk, will take its care for mothers in Nigeria to a new and thrilling height through a family challenge which the brand has themed Family Dance Off.

The Challengewhich will hold all through the month of September, 2020, would be staged digitally, in keeping with the new normal occasioned by COVID-19.

Giving details of the challenge, Three Crowns Marketing Manager, Omolara Banjoko, explained that a dance choreography in traditional attire will be showcased on the brand’s social media handles as a guide. Consumers online will then be invited to recreate their own video showing their mums and family members performing their own dance steps in their preferred attire.

“Posted and properly tagged videos will be collated and judged to reveal top five (5) entries which will be selected and posted on the brand’s page for followers to pick the top three (3) winning families,” Banjoko explained.

According to her, entries will be judged based on synergy and creativity of the routines, with Jara reward for participation, freebies and offline shopping vouchers are guaranteed for winners.

It would be recalled that ThreeCrowns Milk recently unveiled “Jara to the Heart of the Home” campaign, through which it has been showcasing its unique care for all mothers across trade channels including the open retail market and neighborhood stores in Lagos, Abuja, Ibadan, Ilorin, Aba, Benin and Enugu till October 2020.

To participate in the campaign, shoppers are required to buy products worth N3,000 or N5,000 within a selection of Three Crowns product range including the refill pouch, big family pack refill pouch and evaporated milk in cans; to win free sachets of milk and lots of gifts. This offer is valid while stocks and gifts last.

The Family Dance-off Challenge is a special part of the campaign that highlights Three Crowns’ care for the heart and, in particular, mums’ hearts; while inspiring different things which a healthy heart can do.

Chioma Otisi-Igwe, Brand Manager Three Crowns, said that the Family Dance Off is among other things, “an expression of the brand’s desire to keep mums hearts healthy through an active lifestyle and a healthy nutrition,” adding that similar challenges like it have always been among the features of the brand’s annual Mum of the Year, MOTY campaign.

She also emphasized the fact that Nigeria’s very rich culture, particularly its various attire, is a very significant part of the Family Dance Off. Three Crowns is a leading Nigerian milk brand from the stable of FrieslandCampina WAMCO, Nigeria’s foremost dairy company for over 60 years. The Company believes that milk is an essential nutrient for every individual. As Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.


Three Crowns Milk is the first milk brand to show care for mothers and acknowledges the important role they play in the family. The brand recognizes that when mothers as primary care givers are taken care of, this positively impacts the care they give to their families. The brand has thus given itself the patriotic task of encouraging women to eat and live healthy, thereby making the family happy.

4 Likes

Re: Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign by brightology3: 2:57pm On Sep 11
three crown milk.

first to comment.

make una dash me milk.

2 Likes

Re: Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign by Birdeyeview: 3:00pm On Sep 11
This is nice
Re: Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign by Harryfrosh: 3:00pm On Sep 11
Hmmmmm � what of people like me who don't drink Three Crown? Nice idea anyway

1 Like

Re: Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign by Samfloxin(m): 3:02pm On Sep 11
O set go...no be family wey Sabi dance?
Re: Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign by sirnoble03: 3:14pm On Sep 11
Marketing strategy...Nothing more.

But as Nigeria hard so, I sure say out if the blue, boys go form family sharp sharp con dissolve am after dem win finish.

1 Like 1 Share

Re: Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign by SQUEEZER95(m): 3:16pm On Sep 11
%
Re: Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign by Abboki: 3:19pm On Sep 11
tongue
Re: Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign by Pimpmaride: 3:21pm On Sep 11
Why dem kon lock am b4


For people wey won dance, good luck oo

1 Like

Re: Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign by Obinnau(m): 3:40pm On Sep 11
This made me to remember the days of Maltina dance all and Gulder ultimate search. Before the immoral bbnaija eroded every thing.
I hope our airwaves become more interesting again with family and value oriented contests.

Nice one Three Crowns

1 Like

Re: Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign by toffyz(m): 4:02pm On Sep 11
useless milk


Not once, twice or thrice they have spoilt my tea, pap or custard with their bad products called milk

An unexpired tin or sachet of Three crown would taste bad some times.
Re: Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign by Kentuforchrist(m): 4:07pm On Sep 11
toffyz:
useless milk
ah brother y
Re: Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign by Kentuforchrist(m): 4:07pm On Sep 11
SQUEEZER95:
%
wat tha Bleep niggar
Re: Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign by Offpoint: 4:23pm On Sep 11
Let me picture my dad dancing in my head...




I cNnt

1 Like

Re: Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign by hexenbiest: 4:52pm On Sep 11
Seeing this brings back memories from the maltina dance all days, thumbs up to three crowns.
Meanwhile! If you worry much about your health in times such as these, you can get access to a 30 minute quality, and free consultation platform from the link below.
http://on.fcmb.com/health-advisory27
Re: Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign by ThatFairGuy1: 8:13pm On Sep 11
Indirectly, we that couldn't dance are excluded. Una do well o lipsrsealed
Re: Three Crowns Commences Family Dance Off In Its ‘Jara’ Campaign by Pimpmaride: 8:18pm On Sep 11
Offpoint:
Let me picture my dad dancing in my head...





I cNnt

gringringringringrin

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