John is the head of his marketing team, he has the all-important task of navigating through complex information, data samples and surveys to find the right target audience. A large number of variables makes it extremely difficult for him to reach definite conclusions. So rather than trying untested and theoretical marketing techniques, he needs to adopt a more systematic approach. He needs critical thinking.

People are beginning to recognize that in the 21st century, the traditional way of doing business is never coming back. In this new era, where business dealings are never straightforward, some classic business strategies may continue to be effective. So leaders in this new world will need to act differently and think differently. Critical thinking allows leaders to understand the impact of their decisions on the business and ensures alignment with organizational goals and accountability for results. read more https://learn.tlf.ng/why-is-critical-thinking-so-important/