The online community is not only regular customers, but also just interested people who discuss products, communicate on the company's page in social networks, "make" traffic and conversions on the site. If you already thought that it is definitely worth working on creating such a community, do not rush. First, answer 6 questions.

1. Can the community offer added value to customers?
For some products and services, having a community is a good “added value” to the current supply. For example, a one-time purchase of a program may be accompanied by access to a Facebook group. Thus, a person not only buys the desired service, but also joins the community of the same specialists with whom he can discuss the use, ask questions, and get answers.

2. Will your clients benefit from communicating with each other?
Information services, software sales, educational services are the most promising areas for organizing communities. In them, clients will be able to receive advice, cooperate, exchange experiences. By providing customers with this opportunity, you will contribute to the development of your relationship with them.

online community
3. Can the community facilitate communication with clients?
For example, if you often receive repetitive questions, you can post answers in communities so that everyone can see them, rather than answering each one separately.

4. Will the community help organize and conduct events?
The community can be your “digital headquarters” where you can conduct promotional activities. For example, if you are going to publish a book, then you probably want to launch a PR campaign before its release. Live broadcasts are also a kind of events.

5. Will your customers want to learn about new products and services in the community?
Having a community gives your customers the opportunity to learn more about your future products, new services and offerings. It's like having a large audience of followers on social networks - but you don't have to pay for ads to show them a new product.

In the community, you can talk about new things, create funnels that will help lead customers to a purchase.

6. Will this improve the relationship between you and your customers?
This is the most important question to ask yourself before starting a community. Will it help build a stronger relationship between you and your customers? If the answer is yes, you can start organizing now.

People want to buy from someone they know. Therefore, most of the marketing campaigns are aimed at increasing awareness. People want to feel like they know you, and they seek that sensation by reading your content, following you on social media, communicating with you directly in the community. The deeper you can build those relationships, the easier it will be for you to get traffic and conversions in the future.

Just remember the golden rule of marketing: if there is no value to your customers, they won't be interested. Therefore, make your community useful and value-driven.