If you use Instagram or Facebook, you already know the winning forms of content are pictures and videos.

If you sell products, that is an opportunity waiting to be exploited.

There a lot of ways to present your products better on social media - but i will be picking just three (from experience and general observation)

Stay with me please

And so it begins!

No. 1

I have noticed a trend with just starting small businesses that sell products like shoes, bags and the likes - and this is what they get wrong.

They keep spamming their social media accounts with photos that are not relatable - you see this when they use a white model to advertise for Nigerians.

Or they lift copyrighted Google images of bags that do not look the same when sold.

What most Nigerians consider when buying anything is how it looks on another of their kind.

No. 2

Hungry sellers present their products as mere objects and not solutions.

Smart sellers present theirs as a solution to a problem and may not need to add a price tag to a product before it gets sold.

I will give an example in a bit of how you present your product as an object with specs and how you present it as a benefit .

Example 1

A wedding ring presented as nothing but an object

Example 2

A wedding ring being presented as a benefit

No. 3

I hate this advice because i am video-shy.

But here is something i don't play with - it is the fact that trending pieces of content as of recent is almost always in video format.

So if you sell skin care products, consider working on a video that shows how it is being used.

What does Facebook, Twitter, Instagram, Tiktok, Snapchat, YouTube, all have in common ?

VIDEOS

Bonus

Try to take quality pictures, you may not have a camera like the professionals but your mobile phone is powerful too

A highly recommended photo editing app is Snapseed

To get enhanced images, consider purchasing backdrops or better lighting equipments - some come in affordable prices

PS: I made the designs you are seeing with my mobile phone

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If you think i tried to put this together, feel free to let me know in the comments