According to a recent study by Hubspot, almost 80% of companies who use blogs as a neighborhood of their marketing tactics, report having acquired new customers through their blogging efforts.

Another 82% of companies responded that maintaining an educative and informative blog is crucial to promoting their business. It’s an incontrovertible fact that regardless of what line of business you’re in if you’ve got a web store, you ought to definitely have a blog alongside it.

Fortunately for us, with the supply of tools out there, anybody can start with a web blog.

It really doesn’t matter what proportion the technical knowledge you've got.

Suppose you’re a stay-at-home mom who’s recently got a while on her hands, especially when the youngsters are asleep. you would like to contribute to the household and you think that your hobbies might actually bring good business ideas.

Suppose you wish baking and you started selling cakes online. You’ve uploaded a couple of juicy recipes and you think that they're going to sell well.

Now that you’ve built it, you’re expecting orders to return in. But you don’t want to stay waiting, you would like to urge more orders, right?

This is where having a blog comes in – for instance, you'll write on baking, cakes, sugar, spice, and everything nice.

What do you have to Choose?
So, How Will, The Blog Help Your Business?

1. IT HELPS YOUR SEO

If you've got good SEO, your website is certain to point out among the primary few search results. Blogs are an ideal way of targeting keywords relevant to your industry, and over time, the more relevant content you've got on your website, the higher its SEO rankings are getting to get.

Better SEO means more visibility means more traffic means more potential customers. Therefore if you write a blog post like “How to form a Blueberry Cake”, you’ll be targeting tons of individuals who want to find out the way to make or buy blueberry cakes.

They’ll land thereon article of yours then maybe they’ll buy a cake (or a recipe book!).

2. IT ESTABLISHES YOU AS AN AUTHORITY

If you often churn out informative and academic blogs, people will start to know that you simply know what you’re talking about. for instance, if you'll write intimately about what goes into making a cake, people are more likely to believe that your cakes will taste good.

Gradually people start to actually value your opinions and begin thinking of you as an expert on the subject. At now, you’ll be referred to as a reliable source of data, which can further boost your popularity on online.

3. HELPS WITH CUSTOMER RELATIONSHIPS
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