We are witnessing consumer shifts everyday. Existing frameworks and archetypes have run cold. How do we dissect new culture codes for brands? Where is the world headed? How do we anticipate tomorrow and prepare for it today? How do we win?

This two-hour live masterclass series, hosted by Frankline Ozekhome, will examine critical assumptions, themes, and trends that affect consumer behaviour, perceptions and lifestyles.

The African Consumer Playbook is our newly proposed discipline of dissecting, interrogating, understanding and engaging with the new consumer. More importantly, it recommends practical frameworks that can be applied to engineering new habits, attitudes, and belief systems.

Expect the following:

Provocations | Interrogations | Demystifications | Divinations | Consultations | Arguments | Recommendations

Let’s talk strategy 100%.

Register for FREE here: https://mailchi.mp/397c753be06a/o4pm9a1qvs