The hospitality industry is one of the world’s largest and most important industries as it contributes to the economy of a nation. The view of the hospitality industry first and foremost is a vital element within the service sector. There are lots of factors that attract tourist anywhere in the world. Some of these factors are infrastructures, transport, recreation facilities, healthcare system, communication, and financial intermediation, as the exchange of currencies, credit cards among other things; and competent managers. Who would be confident enough to tell their guests that they have all it takes to make their stay an exciting and memorable one. This is besides peace and security that crowns it all.
Aside the contribution of the hospitality industry to the economy of the country it has also shown tremendous strength in the aspect of human capital structural development of the hospitality industry.
Therefore, creative tourism is a potential form of tourism. It is also a segment of tourism offering tourists the opportunity to develop their creative potential. Creative tourism provides tourist with the opportunity to experience new things. Creative tourism has also shown to be a better solution for a more sustainable form of tourism as it is closer to communities and is centered in endogenous resources, which contradicts the massified form of cultural tourism. It can also be a good solution to the development of less dense territories that are unable to diversify their economies.
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Creative tourism has also drawn attention due to complementary trends associated with meaningful and authentic experiences, creative activity for personal well-being as well as travelers’ desire for active involvement with culture and contact with “real people and the community.
Creative tourism, much like heritage tourism is a niche that has emerged within the rapid growth and fragmentation of cultural tourism and is also a response to the massified segments of cultural tourism. As contemporary tourists crave new experiences, it is a call to all hospitality industry to inculcate creative tourism for a better tourist experience.
Creative tourists interact with the city in an unusual way, constructing a sense of place that may differ from the image that is promoted by cultural tourism. However, organisations that bring together and endorse creative tourism offer platforms that connect and promote disparate initiatives and have structured the development of the field.
THE HOSPITALITY INDUSTRY
Hospitality industry is a broad category of fields within the service industry that includes lodging, food and drink service, event planning, theme parks, transportation, cruise line, traveling and additional fields within the tourism industry.
Hospitality is seen as a friendly and generous behavior towards visitors and guests, intended to make them feel welcome: food, drink, room and entertainment given to customers by a company or organization.
Hospitality is concerned with the provision of physiological and psychological comfort within define levels of service. It helps in developing social relationships and plays a role in promoting guest perception of comfort and security in the hospitality industry. The primary interesting elements is that of the social relationship fostered by the warm, friendly, welcoming, courteous, open, generous behavior, of host creating the security and comfort created by physical structure, design, décor and location of facility.
Finally, it is the provisions of accommodation facilities to sleep, eat, relax and wash, together with the supply of beverage, service and entertainment.
CREATIVE TOURISM
Creative Tourism is tourism directed toward an engaged and authentic experience, with participative learning in the arts, heritage or special character of a place”
Creative tourism is a type of tourism which offers visitors the opportunity to develop their creative potential through active participation in courses and learning experiences which are characteristic of the holiday destination where they are undertaken.
Creative tourism appears therefore as a key development option for various reasons and can serve distinctive objectives. Firstly, it responds to the need for tourism to re-invent itself as well as to the need for destinations to do something different in a saturated market. It can also meet the desire of tourists for more fulfilling and meaningful experiences.
THE IMPORTANCE OF CREATIVE TOURISM
Creative tourism is becoming more important not just because the tourists are bored, but also because the cultural sector and hospitality industry managers are looking for new ways to interact with tourists and make their stay an interesting and memorable one. It is becoming increasingly important not just to sell the culture of a place, but also to use tourism to support the identity of the destination and to stimulate the consumption of local culture and a show of creativity. Below is some of the importance of tourism.
High culture to everyday culture
One importance of creative tourism is the shift form high culture to everyday culture. In the past, cultural tourism was dominated by high culture like the museums, art galleries and monuments which constitute the must-see sites for many tourists. The local bar or café, the intimate restaurant serving local food eaten by local people; the market selling fresh regional produce these are the types of places where tourists hope to encounter ‘authentic’ culture. High culture may attract mass cultural tourism, but everyday culture is increasingly the refuge of the knowledgeable cultural tourism and the creative tourist.
Desire for more active and engaging experiences
What the tourist seeks is more contact with real people and engagement with the local culture and creative practices. The search for identity, meaning and roots impels many to seek experiences which give them the opportunity to interact with local communities, learning more about what makes them tick and how they relate to the world. What people increasingly seem to want is an experience which makes them feel part of the community rather than a passive observer.
New experience
Because tourists are always looking for new experiences so more and more places are transforming themselves into tourist destinations. With the adoption of creative tourism, tourists get to have new experiences different from what they’ve had before as such it will bring more tourists as well as improve the hospitality industry.
WHY THE HOSPITALITY INDUSTRY SHOULD EMBRACE CREATIVE TOURISM
The growing importance of the creative sector also stems from the notion of the experience economy, which points to the shift from delivering goods and products towards production of engaging and memorable experiences. The outcomes of tourist experience are becoming more important than the experience by itself.
The hospitality industry should embrace creative tourism because it creates an atmosphere of new things to be experienced, it creates a direct link between the culture of the tourist and the host population, and also feeds on peoples need for self development. However, creative tourism does not just happen it must be actively created through interaction between tourists and the places they visit. One of the most important elements of creative tourism is that the experiences developed should be characteristic of the place in which they happen. In order to develop such experiences, hospitality industries need to make creative use of a wide variety of creative assets in order to provide creative experiences for tourists. The crucial thing is to develop a specific reason for tourists to engage in creative activities in your particular destination.
This requirement implies that destination managers need to become more creative. In particular, they need to stop thinking about their role as simply supplying tourist products, services or experiences, and to start thinking about their role as enablers of tourist creativity. They need to find ways to actively involve tourists as the co-creators of the experiences which their community offers.

CONCLUSION

In conclusion, it’s obvious that creative tourism can offer many advantages to destinations wishing to develop new forms of tourism activity. Arguably, it has a number of important advantages over many more conventional forms of tourism, including cultural tourism and others. Creative development of tourism can help sustain the atmosphere of the destination and enable local people to use their own creativity. Creative tourism can also become a means of business development for crafts producers and other small creative enterprises.