Perhaps you are tired of hearing how important it is to network when it comes to advancing career. The fact is, you have to connect to people and one of the most effective ways of building your connections is through LinkedIn, the world’s largest and renowned professional networking site.

Your LinkedIn profile is meant to enhance your personal branding, similar to how a resume does. The LinkedIn profile is your online resume and you can be dynamic with it. Also, you can include personal head shot, your hobbies, awards, casual summary of yourself and all things you cannot add on your traditional resume.

In addition, you must have heard how important the networking site is to your job search. Here are the four major reason you must have a professional LinkedIn profile.

#1 It Adds Personal Branding
Your LinkedIn profile adds a bit more flavour to who you are. Normally, your resume is a version of what you have done, what you can do and who you really are. However, the summary section of your profile opens up an opportunity to voice some of your ideals and goals.

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