If your brand is aimed at children, or if you are interested in being able to interact with children and their parents, surely you will consider organizing a children's drawing contest at some point. It is a common action because children love to paint and draw. After all, it is an endearing action that will generate a lot of engagement between the brand and the online community. Besides, generating this type of action can help families have that brand as a reference in the purchase process. Here are some tips for developing an online children's drawing contest.

Keep it simple: use the photo contest app

Today we have many ways to share our best moments through a photo and even videos with different themes; The Internet offers us many tools to share these moments. Facebook, Instagram and Twitter are the main social networks that lend themselves to it, and at the same time, it is very easy to use that hook to publicize your company in the online world.

Go ahead and organize an online children's drawing contest, and that the contestants can participate through Facebook, Instagram or Twitter, collecting all the drawings in the same application. You just have to create a photo contest and ask parents to upload a photo of their children's drawings. They can upload it directly to the contest microsite by completing the registration form, or you can also define a specific hashtag so that they can link the photo of the drawing from Twitter or Instagram. Run contests or sweepstakes for kids where imagination, creativity and art are rewarded, and give all the children a prize that motivates them!

Show all drawings in a gallery

Does your brand manage the sale of a children's product? Do you want to retain your customers, and most of them are parents? Organize a drawing contest or sweepstakes for kids where your brand is displayed in a relevant way, even if the award or the theme is not exactly your product, but something that motivates children. As soon as parents upload the photos of the drawings, they can be shown in a public gallery so that they can be shared, discussed and voted on, if applicable. Still, we recommend never giving the award directly to the most voted. Use the votes only to energize the contest and spread your brand and initiative more widely with the kids, and when choosing the winner, there is a broad selection criteria. For example, all the drawings with at least 5 votes. Parents are sure to be so proud of their children's work that they will share it with all their friends, so your brand will get good exposure online.

Fill your business with entertainment

You can also propose to future contestants to physically visit your business as a requirement to participate. For example, the excuse may be the fact of providing the necessary tools for the little ones in the house to make the drawing: a special sheet, a case with colored pencils, a drawing kit, etc. This way you will be able to generate more visits to your store and get closer to potential clients. Attention also to the following idea in the online version, in which you must download your templates from an app to participate.


Include your product in the theme, if it fits

Sometimes an attractive and imaginative drawing theme can be tied to your brand or product. If you think you can propose an interesting drawing contest like fajnekonkursy.pl around your product, put the idea into practice now! For example, in the following contest, two brands with products that are very attractive to children joined by asking them to draw a new product by mixing its components. After all your efforts, don't forget to reward them individually with a free sample, or to run a random draw among all the contestants.


The award is very important

The prize is the most important factor for a user to decide to participate in a promotion. And even if your audience is children, and they love just the fact of drawing, you should not forget that aspect. Announce the award prominently in the main image, the contest communications, and in all the supports that you consider appropriate. It is the key to incentivize your participants; Love the award! Or them, or their parents.