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| What Is The Meta Description? by logitrain: 8:34am On Oct 16, 2020 |
It is known as Meta descriptions or simply Meta descriptions those tags that are used to define the characteristics of the content of each of the web pages or URLs. In other words, the meta descriptions is nothing more than a tag that is located within the <head> </head> block of the HTML code of a web page, and is a minimal or short description, which will be used to describe in short words the content of the web page, this will be located and will be shown below the title (title) in the snippets, which will be shown in the results of your search. Digital Marketing Agency in Lahore These descriptions goals, translated into Spanish, do not have and should not be directly visible to users who visit our web pages, and despite this they are of great help in an indirect way, to improve the traffic and flow of visits to your page. The important thing is that the Meta descriptions are clearly visible to Google and to each of the other search engines, which use the information from these tags in order to display them below the search results. Function of Meta Descriptions Currently, because the main or most predominant search engine on the internet today is Google, since it is considered that way in a large part of the world, the writing of the description goals has taken a secondary level, being much relegated for many SEO Experts. Digital Marketing Agency in Lahore If we analyze a bit and, in addition, we place ourselves in the user's shoes in most cases we are, we immediately realize that the approach in which it is being taken is totally wrong and wrong, since the meta description is the that achieves that relationship or that bridge that attracts and connects the user with their desire to visit a certain web page. Because the first thing we do before visiting a website is to take a look at the brief summary that is below the search results, and if we are interested in that summary, click, of the rest we continue reading the brief summaries of the others pages. As our desire is to persuade the user to visit our web pages, by means of the meta descriptions it can be achieved, this being its main function, which by keeping it correctly optimized can be very useful to convince customers to enter our site web, in other words, we mean that we are going to experience an increase in click-through rate or click-through rate to the website. Digital Marketing Agency in Lahore It is vitally important to include keywords that are key and relevant with the best potential in our labels, they will appear marked in bold in search results, as long as they match the criteria that have been entered by the user in the search engine. If, in addition, it is possible to write a short message that is of great incentive, you will be able to gain all the attention of the user, who will be interested in our page. Therefore, we can treat these Meta description tags as a purely advertising space for our product or service that our site is offering, always considering the needs of the user, since what we write is what will be shown by search engines in the results. Are Meta Descriptions important for web positioning? This is a controversial question, although at the same time clear. Because the truth is that these meta descriptions in themselves are not a positioning factor, that is, they will not guarantee you an appearance in the first search results. Likewise, it is not something that Google considers directly to take it into account and position it. But really if they are of great importance, since they do contribute to modify the CTR, and the number of clicks in the results of searches carried out by users. We have to be aware of keeping our Meta description fully optimized, which will ensure that our website can attract and capture the attention of users, above that of the other results, allowing us to receive and achieve more clicks and in turn improve CTR. Which if it is merely a positioning factor so Google will understand that our result is totally relevant for those searches carried out by users. So we conclude in a few words that, although meta descriptions are not a direct position factor, they do have effects on other factors that are highly determining for positioning, so we recommend that you do not miss the opportunity to work and use them optimally, always thinking about the user's needs and capturing their attention to promote the user to click. Digital Marketing Agency in Lahore How to write a Meta Description that sells? Knowing the importance and relevance of the description goals, we will bring you certain recommendations that will help you to write it in the best way, in order to keep them optimized, so you need to read what we bring you next. To write a good Meta descriptions you need to take into account that: Be totally unique and original. You need to convey all the ideas you want to convey to the user, using only 160 characters, because of this you must be totally clear and concise. Maintain a colloquial language, which encourages the user to click and access. Describe individually the content of each page. Use keywords in your writing, but don't over-optimize. Always encourage calls to action, such as, "Enter here to learn more" or "Continue reading" Always make sure that the length of your labels is always within the recommended standards. Taking into consideration each of these recommendations that we bring you today, and frequently optimizing your tags, sooner or later you will see great improvements in the positioning of your web page. Always remember to put yourself in the position of the user who wants to search for the products or services that you are offering, thus making it easier for you to write a text that captures the attention of many future clients, achieving the objective.
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