TRENDING DIGITAL MARKETING TOOLS FOR REAL ESTATE BUSINESS DEVELOPMENT.

In this ever-changing digital world, thriving in the real estate business or any other business requires being up to date with the latest marketing trends in the industry.

Early January this year when we had the last edition of our physically organised training on the topic "Leveraging on technology for boosting real estate business" at which our facilitator talked about the world of using leading edge online marketing tools such as Realtor Monster, Quicksell App, Mobile Monkey etc to help Realtors grow sales performance, better serve customers little did we know that Covid-19 pandemic will broke out and change the way things are done conventionally.

During the lockdown, the testimonies received from participants at the training were encouraging as most of them were able to put all that were learned at the training into practice especially the aspect of phone camera pairing (android or IOS) for video touring and live broadcast. Many of them testified they were able to use that for property viewing by potential clients without stepping out of their homes and conclude deals, that's what technology can do.

With the advent of recent happenings across the globe, use of technology and digital marketing skills are becoming increasingly important in running a successful business. It is the future of real estate business and that's the more reason every business owner be it realtor or not should have a strong online presence to stay on par with the changing scene. Realtors should be in tune with the progressing technology pattern by choosing to invest in digital technology marketing training to ensure they have the skilled set necessary to stand out from competitors.

Ways that Digital Marketing will Change the Real Estate Market in 2021 and Boost Exposure.

Through right setup, it is possible to automate your many marketing jobs, like running email campaigns, delivering targeted pieces, etc. The good news is that these tools are more affordable in 2020.

Chatbots

These tools have been around for a long time. The technology incorporates voice, text, and messages to talk straight with customers. Chatbots are utilized much longer than virtual reality. However, it is taking the spotlight now and in the coming years. The majority of businesses now are using chatbots as part of their customer support.

In fact, several messaging apps are using bots to promote products and services. The apps offer chatbots to help brands in promoting their products and services while providing a personalized customer support experience.

It is a successful technology because it can quickly and accurately provide answers to the client’s questions. Furthermore, they can gather data about their users. These data are effective in boosting interaction with them.

Chatbots offer a more responsive way in dealing with customers.

Augmented Reality

The greatest challenge with real estate marketing is that clients need to see the property in person before they make a final choice. The good thing is that you can add augmented reality to your digital marketing.

There are several tools that let you produce virtual tours of properties. They can present to your clients what a certain construction project will appear when it is finished.

Virtual tours of the neighbourhood are now deemed necessary. The reason for this is that tours could give your clients a feel for the surrounding area. They enable them to comprehend how it would feel like if they live in the property and the neighbourhood.

Technology firms are also releasing toolkits that make augmented offerings a lot easier. In this case, augmented technology becomes more accessible in 2020. You must consider technological improvements for your real estate digital marketing strategy.

Blockchain Technology

Blockchain technology is currently disrupting how the globe views financing and monetary systems. Rentberry, for example, is a rental platform that utilizes this technology to simplify the rental process for tenants and renters. But the advantages of this technology are now being utilized in digital marketing as well.

This technology enables marketers in tracking their adverts placement and ensuring their consumers that they click their adverrs. As a result, customer engagement data become more accurate and relabel. That said, your marketing assets will not be wasted.

With its transparent nature, it gives consumers more control over what and how their personal information is being used by marketers. When they trust you, they are likely to share their personal data. It helps you know more about them better.


Social Adverr Campaigns for Real Estate Digital Marketing

Social media is a reliable marketing channel. Several companies still do not totally comprehend how extremely effective these systems have ended up being.

A variety of fresh offers from the huge networks made it possible to get to target markets specifically and more effectively than in the past. These fresh offers would include geofencing and improved retargeting.

The trick to maximizing it is to create advanced social projects that utilize the complete variety of tools and styles. Companies that invest in advanced social methods are most likely to find an outstanding ROI on their investment.

Influencer Marketing

People want authentic and real experiences. That’s why your potential clients are likely to believe a real person over the adverts that you show. And this is where influencer marketing becomes useful. It is costly. But it is also effective.

If you use it in your real estate marketing, you need to find influencers that can reach out to your right consumers. To further assist your campaign, you can use an effective hashtag that your clients can remember easily.

Digital marketing for real estate is useful. However, you must first understand your target audience.

These and some more shall be thoroughly dealt with at a training we intend to Co-organise with Alicorn Consulting Limited come November, 2020 at Lagos with the topic " New Trending Digital Marketing Tools For Real Estate Business Development" to be facilitated by the company Managing Director who is a seasoned digital marketing expert, website and apps developer with several years of experience in Human Capacity Development Marketing, Business Development, Web-Based Application Development, E-learning, Video and Radio streaming websites.


Brief Profile Of The Traning Facilitator:

He is an alumnus of the University of Ife now Obafemi Awolowo University from where he graduated with a First Class honor degree in Computer Science & Economics and also holds an MBA of The University of Ibadan with specialization in Marketing & Finance (1998).

Later he proceeded to the United Kingdom to study International Securities and Investment Banking at ICMA Centre, University of Reading, United Kingdom.

He worked briefly with Chevron Nigeria Limited in the medical division of the company with a mandate to automate the medical and pharmaceutical services of the department. After eighteen months with Chevron Nigeria, he joined the service of Computer Software Associates (CSA) in 1994 as an Analyst until 1995 when he was headhunted to lead and manage a new start-up, Systems Automation Limited.

On returning to Nigeria after his study in the UK, he took up appointment with Lead Securities & Investment Limited (now Lead Capital Limited) as the Chief Operating Officer and Investment Manager where he gained enormous exposure to local and foreign Markets and also took part in landmark transactions during the privatization exercise of the Federal Government on National Oil, Ashaka cement and WAPCO, amongst others and once also managed foreign relationships on behalf of CSL with Nomura, State Street International and JP Morgan, USA.

He's a man with enormous training & experience when it comes to Marketing, Finance & Computer.

By attending this training, you have 100% guarantee that you will receive information that will help you utilize digital marketing tools effectively to promote your business and attract more clients and sales. You should be sure of receiving quality training that shall increase your clients base, boost your sales and business development.

Should you have interest and financially willing to attend this training, kindly comment with your full names with a whatsapp enabled phone contact or send a message via whatsapp to +2348117949689 for more information. Kindly note that limited space is aailable.

Best Regards.