One of the most important steps to take in any strategy is measurement. Without measuring results it will be impossible to establish new improvements and know what works and what does not. We live in the age of data, in which everything is stored on the network to be able to make use of it and draw new routes that bring us closer to the goals we want to achieve. At present, phrases such as: "what is not measured, is not controlled" and "with data, knowledge is obtained and decisions are made with knowledge" have become popular, messages with wise realities of a world where we can measure practically everything and make decisions based on evidence.

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There are currently thousands of tools and indicators that help measure the results of Digital Marketing strategies: email open rates on email marketing platforms, engagement in social networks, amount of time a user lasts on a site, the effectiveness of the contents, among others.

What is Google Analytics?

It is a Google online data analysis platform that, by installing a code on the site pages, collects information from users and transforms them into reports.

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It is an excellent tool to better understand the audience of your site and measure the results of digital marketing being one of the main tools of a strategy. Google Analytics allows you to track various information about your domain such as the volume of visits the time the user spends on the pages the source channels that is the sources that bring traffic to your website and even conversions of your commerce some of the main advantages of this tool are:

Is free
It has a friendly interface.
It integrates easily with other Google products.
It has high data processing capacity.
Drop custom reports for different needs.

What does Google Analytics allow you to do?

One of the great benefits of current tools is that they allow you to solve several questions on a single platform. Google Analytics has this advantage since with just a few clicks you can obtain a lot of useful data that will allow you to better know your audience and make adjustments in your strategies to get closer to your goal, be it higher sales or greater dissemination of your brand. Google Analytics allows you, among other things:
Get to know your users better: know what they like and what they don't; its geographical origin; a device used: smartphone, tablet or computer; how they got to your site; where do they go from your site; what they like and what not of what you offer.

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Track your SEO strategy and SEM strategy, with which you can measure the success and effectiveness of your campaigns and content.
Create personalized reports taking into account your interests and those of your clients. So you can track your goals or KPIs.
Review the proper functioning of your website and all its pages: carry out a complete analysis of the web, to find out if users understand the routes that have been created to make their visit easier, if the page loads correctly or takes a long time to charge, etc.

Why should you use Google Analytics?

We all want our brand to be well-positioned on the web and to achieve this it is not enough to believe in it and offer a good product or service. You need to apply effective strategies that allow users to easily find you on the web and also navigate your site with ease and fluency. To evaluate these factors, a tool like Google Analytics is your best ally. If you are still not convinced of the immense benefits that this platform can give your business, we leave you 3 more reasons to use it:

You can find the most popular pages on your website: Every website has some pages that get more traffic than others. And they also have pages that keep people on one site or convert more than others. If you have content that is highly ranked or shared a lot and generates a lot of traffic, Google Analytics will help you identify it. By identifying the pages that work best for your various goals, you can analyze why they work best, and based on that, you can set up a strategy for your website.

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Helps you track conversions: conversions will vary depending on your goals (sales, contacts, followers). You can set up conversion tracking in Google Analytics for your website based on the actions you most want your visitors to take, such as filling out a form, subscribing to your email list, or making a purchase. Google Analytics helps evaluate what is working on your website to achieve conversions and why.

It will give you what it takes to increase your sales rate: One of the greatest truths in the world of sales is that you cannot sell a product that you do not know to someone you do not know. That is why it is so important to evaluate and study in-depth the needs and tastes of your audience.
This will be the only way to offer them truly useful solutions that make them get closer to your brand and stay with it. Google Analytics allows you to see if what you are communicating and offering to your audience is what they really expect from your brand and it also gives you the data to make the necessary improvements and achieve higher sales rates.

Where can you learn more about Google Analytics?

At Digital Marketing Agency in Lahore, we have a personalized Google Analytics course for companies in which we train your marketing team in a didactic and applied way in the main functions of the tool, the creation of reports, how to make filters, and how to measure campaigns. If you are interested in one of these courses for your company, do not hesitate to contact us through this link: contact Digital Marketing Agency in Lahore for a Google Analytics course.

If you want to study only Google Analytics, we recommend the official course: Google Analytics for beginners.
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What is not measured is not controlled.

Like any platform, Google Analytics has its science and it takes time to learn to use all the tools available to them. Exploring it, studying it, and taking advantage of it is a difficult task. For this reason, good Inbound Marketing agencies have staff trained in Google Analytics, who expertly evaluates all the improvements that can be made on their clients' websites. Having a team that knows Google Analytics and knows how to analyze the data it throws up is a great investment that your brand will appreciate.