A fantastic opportunity to join a growing FMCG business on their journey to expansion. Sweet Charlie’s is a restaurant chain on a mission to become the premier food operator in Africa. We bring Africans the best brands of: QSR (Quick Service Restaurant) Fast Casual Casual Dining Fine Dining Coffee Shops We develop world class brands that address the needs of the African market by serving up a tasty portion of: Foods and Drinks Pizza.

JOB DESCRIPTION
A Brand manager’s work is to ensure that a brand remains recognizable, up to date and exciting to customers. Brand managers plan ways to promote, and change the public perception of brands. Organizations. Brand managers are also resSponsible for making sure that branding is consistent across advertising and campaigns.

KEY RESPONSIBILITIES:
Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
To help set the brand strategy and effectively deliver this strategy. Plan, develop, implement, coordinate, measure & report upon all aspects relating to brand projects. Develop and deliver strategies and communications across core and sub brands.
Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands
Take responsibility for proactively delivering all aspects of marketing support to the business on time/to a high standard and actively manage internal teams and external partners to achieve this.
Analyzing the success of marketing campaigns and creating reports
Generate fresh ideas to help grow the brand. Evaluate these ideas against company/brand strategy, focus and budget parameters developing fully costed proposals where appropriate. Evaluate and critique current strategies where appropriate using insight and data to inform recommendations.
Supervising advertising, product design and other forms of marketing to maintain consistency in branding
Develop a strong understanding of consumer insight and sales analysis and use/communicate this insight effectively to help inform brand decisions.
Meeting with clients and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)
Managing budgets and a team of junior assistants
Manage marketing budgets effectively, seeking the appropriate approvals and ensuring all initiatives offer value for money. Recommend annual budget allocations to maximize effectiveness of spend and track spend against these allocations.
Organizing events such as product launches, exhibitions and photo shoots.

Must Have Qualification:
A bachelor’s degree marketing or business studies or relevant field
10-15 Years’ experience brand marketing.
Background in brand positioning - Implementation, Communications and Segmentation strategy across all channels.
Understanding of brand communications, to seek to elevate the brand and align with our evolving Commercial Strategy.
Responsible for managing all design, photography, CGI and video content
Work with the wider team to deliver the digital strategy.
Ensure all consumer touchpoints are working effectively to drive consumers through to purchase and advocacy
Work with digital team and key retailers to deliver a seamless online journey between retailer and brand sites
Support Companies trade initiatives including shows, Point of Sale and specific customer initiatives.
Facilitate the successful development of the brand across independent and multiple stockists.
Active management of marketing agencies and suppliers to ensure deadlines, standards and costs are managed effectively.

KEY SKILLS
Analytical skills and attention to detail
An understanding of trends and an ability to respond to customers’ wishes
Creativity and an ability to produce innovative and original ideas
Team working skills
The ability to manage and allocate budgets
Written and verbal communication skills
Experience with and an understanding of market research

Qualified applicant should send CV to: careers@romeospizza.ng
Application closing date: 20th November 2020

Open