Mobile devices are increasingly transforming the shopping experience in Cameroon. From researching online reviews to comparing prices across different stores, shoppers are turning to their devices to shop. Cameroonian shoppers can now gather as much information as they need before making a purchase, and the recent COVID-19 pandemic has only boosted this trend. And mobile device use doesn’t stop when the customer makes a purchase. Many turn to social media or blogs to share their reviews and experiences, influencing buying habits for their friends and followers. Popular blogs like Mimi Mefo Info have already become the go-to-page for product placements, which bodes well for companies who understand how to market on these platforms.

The installation of fast and reliable local payment solutions that can securely store information could be the next big thing for shoppers in Cameroon. Mobile money, the most popular online purchase method in Cameroon at the moment, is still imperfect and requires the client to go through an extensive set-up process before every purchase. New demands in the digital space are fueling innovative solutions, and will likely improve payment solutions to meet shoppers’ needs eventually.

How tracking will evolve locally is still in question as well, but smoother communication between the seller and the buyer has already removed some of the difficulties around shipping. Smartphones can help clients look up companies they want to do business with, research the types of shipping methods the companies use, and look into trends they may want to hop on. They can contact the company beforehand and even leave reviews or feedback online. Sellers will have to be more conscious about their relationship with clients and make efforts to provide a good experience.

Overall, the ease of doing business will increase customer expectations. This will add to the growth of the retail space as physical and online shops may collaborate with technology services to provide better experiences for their customers. The power ultimately lies within the consumers, so enhancing customer satisfaction is vital if you want to build a long-lasting relationship. Improved speed and delivery will most likely kick-start the next phase of consumer spending and online shopping in Cameroon, transforming the country once again.

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