Never before have Jay-Z and Leeds United been mentioned in the same breath but then along came 2020.

The Premier League newcomers have marked their long-awaited return to the top flight by signing a new partnership with the rapper's entertainment agency.

In doing so, they join the likes of global music superstars Rihanna, Alicia Keys and DJ Khaled on its roster, as well as footballers Kevin de Bruyne and Marcus Rashford.

Esteemed company indeed.

The partnership was unveiled on Saturday in the form of a mural depicting homegrown Leeds and England midfielder Kalvin Phillips, alongside club legends Lucas Radebe and Albert Johanneson, in Leeds city centre.

Painted by street artist Akse P19 - who recently completed a mural of Rashford in Manchester - the design "proudly honours the diverse heritage of the club" as well as that of minority-owned Roc Nation, whose New York home also features.

"It's really impressive - it's a symbol of our club in this moment with Kalvin," Victor Orta, Leeds' sporting director, told BBC West Yorkshire Sport.

"It's a real pleasure for me and the club because it is a symbol of our team and now it is eternal in a wall."

He added: "It's a big international brand worldwide. We want to grow in the States, we want to grow in Asia.

"It's a partnership that shows where Leeds United are now.

"It shows the ambition of the club to continue growing."

Roc Nation, a leading music and sports agency, aims to "support the growth of the Leeds United brand in key markets of the USA and Asia".

In commissioning the mural, Roc Nation's Kelly Hogarth said it was intended to "do something special for the fans".

"It's such a lovely time with Kalvin getting his England national team call-up, just really championing and celebrating figures who have really paved the way for our modern-day footballers," she said.

"This is our first consultancy partnership in the Premier League. We'd had a lot of different discussions with a lot of different clubs, and it took just an hour with Andrea [Radrizzani - Leeds' owner] and Angus [Kinnear - Leeds' chief executive] for us to really buy into their strategic vision for the club.

"There's a great blueprint for success and you really need a partner who is willing to collaborate and wants to try new things."

Jay-Z gig at Elland Road, anyone?

https://www.bbc.com/sport/football/55034054

Lalasticlala Mynd44

England have worked on their league so much that it has become the most marketable in the world. Everybody is rushing in to invest. UAE, Asia, US, even Nigeria's Uzor Kalu, everybody wants a piece of the cake. Kudos to them. Spain are only gathering the best players England are gathering the revenue.

Jigga

Ok

SafeArch:
England have worked on their league so much that it has become the most marketable in the world. Everybody is rushing in to invest. UAE, Asia, US, even Nigeria's Uzor Kalu, everybody wants a piece of the cake. Kudos to them. Spain are only gathering the best players England are gathering the revenue.

Upon all the investment non is still as rich as Barcelona and Real Madrid.

EPL may be the most exciting and maketable league but certainly not the best league

nice one jigga for investing in one of the richest league in d world..

SafeArch:
England have worked on their league so much that it has become the most marketable in the world. Everybody is rushing in to invest. UAE, Asia, US, even Nigeria's Uzor Kalu, everybody wants a piece of the cake. Kudos to them. Spain are only gathering the best players England are gathering the revenue.

I partially agree with you bcoz goin by ur last line it means dt England is d best leauge business wise bt jus behind la liga in d Football itself bcox the too much moni in epl makes its club looks over rated when facing other big teams in Europe...EPL is jus abt d moni.