Do I Really Need A Website for My Business in 2021?

Ok we are still in 2020 and you have made it through the turbulence and troubles of 2020 and did well on social media, but at the end of the day you still need a website for your business be it big, medium, small business or just a side hustle and I will show you why in a minute. But first, let’s look at some excuses people make for not having a website for their business.

5 Excuses Entrepreneurs Make for Not Having A Website for Their Business or Hustle
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Excuse 1- I’m doing well on Social media (Facebook, Instagram, Twitter and co) so I don’t need a website
Regardless of how well you’re doing on your social media platforms you still need a website for your business and hustle. Websites come in different styles and flavour, so depending on what you do and the niche you’re into, you may just need

- A Simply information website that showcases your business products and services.
- An eCommerce website where you sell your products and services
- A portfolio website that showcases your portfolio as a creative professional
- A landing page to sell products, services, event launch and programs
- A blog for the creative expression of yourself and hustle.
- And more

Our social media platforms change all time adding new features which give business owners limitless possibilities to sale their products and services but with an increasing decline in organic reach for business pages, meaning you have to spend more on those platforms to reach your target audience. Nothing wrong in spending on adds as far as you're able to reach your target audience.

But no matter how good you are on those platforms its never yours and you can never be able to fully express your business style, tone and voice as you can do with your website or blog. Moreover, your account can be suspended, the platform can go off the surface of the internet and you can lose your accounts entirely. So, owning a website for your business is, therefore, a necessity and not optional.

Excuse 2 - My business is too small for me to have a website
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The truth is that no business that is into the art of buying and selling of products and services is too small or big to have a website.
Websites are not meant for big businesses alone and you don’t need a large budget to own and maintain one. Every business old or new, big or small should own a website or at least a blog.

Whether you’re an independent consultant or 5 men retain shop getting a website is an important piece of your business, an investment you should consider and there’re several ways to own one that suits your business and budget.

Excuse 3 - I’m not having any online products, and my customers are not active computer users so I don’t need a website
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Your customers aren’t “computer users”? really? The truth is that “computer users” aren’t just people using desktop computers. It also includes people browsing websites, social media, and apps on mobile devices.

Available data shows that as of this year 2020 Nigeria had over 99.05 million internet users which are projected to grow to 131.7 million by 2023. The beauty of this is that 85 million of these figures are mobile internet users. People you use primarily their phones to browse the internet. Nigerian’s
E-commerce

So, Nigeria is a mobile-first economy everyone is on their mobile looking for one thing or the other how are you not sure that they are searching for things in and around your business? So you need to buckle up and be a presence in all the places you're expected to be present for your business and one of those is HAVING A WEBSITE or A FUNCTIONAL BLOG.

Excuse - 4 I have enough customers already and I did have a website couple of years back and it didn’t improve the fortune of my business.
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Really You have enough customers? Let me burst your bubble, you don’t set up your website solely to get customers. A website can be set up to help improve a business process, collate data/information from your customers and to boost your brand presence in the market place.

And you don’t set up a website and just go off to do other things like most Nigerians do. When you set your field, you have to continually tile it and take care of it, if not weeds will take over. Likewise, every website out there needs one form of maintenance or the other, you have to ensure that your website is
- Properly optimized for search engine
- That your contents, products and services information are up to date
- You’re blogging actively and using content marketing technique to promote your site.


Excuse - 5 I will consider a website when I get one for free
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This is a bad idea because a lot comes into having or owning a website/blog for your business or hustle.

So, if someone shows up today and say they will build you a website for free, you need to examine the details to grasps fully what it entails.
- Will the hosting option be suitable for your business?
- Will their offer allow you to showcase completely your business products and services offering?
- Will your website be properly optimized for a search engine?
- Will you have access freely to your website dashboard, log in details and files?
- Will they be available to make changes and updates on the site as when due or whenever you may need it?
- Are they hidden charges to be considered?

And lots more

Even if the offer is coming from a friend who is a web designer, you have to be careful as different industries have different website design standards.

The question once again is Do You Need A Website Or Blog For Your Business, Idea or hustle? The Answer is Yes. And the time to GET ONE IS NOW. If you need help getting one Call me on: 08077040583 WhatsApp: 08095966698

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@R.E
Ejimonu is a Certified Content Marketer, SEO Specialist and A Webmaster.
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08095966698

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You have a good point there .....

Nice point, op

RuddyFusion:
You have a good point there .....

Thanks

yEnifex:
Nice point, op

You're welcome

I think you're right there OP. It could just be a one-pager enabling such business to take its place in the internet space. For us in the health space is a no brainer