Sony Bravia KD43XE7003 LED HDR 4K Ultra HD Smart TV, 43" with Freeview Play & Cable Management,

New Colour Depth with HDR
Sony are one of the forerunners of colour-boosting High Dynamic Range (HDR). As members of the UHD Alliance, they've delivered top-shelf HDR with a staggering 10-bit colour depth. This means that there are over a billion individual colours to deepen your view and show shades you’ve never seen in home entertainment before. Usually, studios are forced to dilute the colour of their shows and films to fit on our TVs. Now, HDR screens like the XE70 can channel content from studio-to-living room with the same precision and utterly otherworldly hues.

Dazzlingly Detailed 4K UHD
To respond to screens getting bigger, brands have packed their screens with more pixels. This 43” screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail.

Up-Scaling 4K X-Reality PRO
Enhance everything you watch on your Sony Bravia TV with 4K X-Reality PRO. Thanks to this unique technology from Sony, you can get closer to reality. After analysing each pixel and comparing patterns, the system restores detail lost in compression and transmission. The system also reduces noise and reproduces optimum contrast, colour and sharpness. The result is that you experience stunning picture quality with better clarity, for anything you watch.

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Price : 110K