2 Things That Will Make Your Business Flourish Under AfCFTA

1. What is the purpose of your business?
Purpose is what transforms your business from inanimate to animate.

If your business is in the mobile device industry and the purpose of your business is simply “to provide mobile devices for consumers” then it will never stand against Apple’s purpose.

“You see the bigger the purpose, the more spiritual it becomes,
The more spiritual it is, the more formidable it becomes…” TSA

The thing about companies with spiritual mission is that they have a way of disrupting their niche industry and they stand the test of time long after the founder is dead.

Take the following companies for instance P & G, Unilever, Apple, Microsoft, Facebook, Google, Ford Motors, Amazon and the Rich Dad company just to mention a few.

Spiritual mission of your company is beyond making money, it is more about solving problem(s) for humanity. This explains why Elon Musk is flying high, his businesses are built on sound spiritual missions (which are the purpose of the companies).

2. Business Education...
Most entrepreneurs fall in this trap, they think because they spend money and time to acquire the skill knowledge their business will become successful.

For example a typical baker is highly proficient at the product level may not be properly trained on communications (sales and marketing).

Some bakers don’t even keep a tab of the business sales and expenditure (cashflow) per day, consequently there is no proper record of Income and Expense table and no trackable balance sheet. As a result there is no keen eye on where cash is flowing which means the bottom line (profit cannot be properly accounted for).

By the way not only bakers are caught in this trap, some entrepreneurs are oblivious that they need to protect their business with the perfect entity that best suit the business. Using a business name or sole proprietor entity offers little or no protection in the case of a lawsuit.
Business education will teach why intellectual property protection of product(s) invested is essential for protection against piracy, or else another company will feast on your ignorance.

Invest in business education…
Building a well structured business requires more than product knowledge or sales proficiency. This year invest time and money in business education.

Extracted from Ozera Education free ebook Business Quake in Africa.
Temidayo Aworeni
https://www.facebook.com/temidayosamuel.mike
CopyWriter/Sales Closer/Digital Marketer/Entrepreneur.

Read Part 1 here https://www.facebook.com/100003046594461/posts/3369275379850649/?app=fbl

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BUSINESS QUAKE in Africa..

AfCFTA...