MA Digitals " https://madigitals.com " is a top notch creative digital company, dedicated to enriching digital experiences by providing innovative and ingenious solutions to small and large-scale businesses.

We are one of the best web design company in Lagos, Nigeria. We offer the profession services in Web Development | Digital Marketing | Search Engine Optimization | Hosting | Online Business Consultant.

We will like to be sharing information about how you can grow your business very fast, tips and tricks on this thread every week.

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Best Strategies To Boost Sales With Bulk SMS

Bulk SMS is one of the most common ways of marketing in Nigeria and globally, although it is underrated. There are over 200 million mobile phones registered in Nigeria and 92 million of these registered phone numbers are not connected to the internet so SMS and mobile marketing are one of the most effective ways to communicate and engage these people.

It’s no news there’s a continuous rise in mobile messaging applications, SMS (Short Messaging Service) still proves irresistible, convenient and affordable for businesses to get across with their customers. This strategy has never failed to deliver its input in promoting businesses.

WANT TO SEND SMS TO YOUR CUSTOMERS? GET STARTED WITH US BY SIGNING UP HERE FOR AN ACCOUNT.
COUNTLESS OPPORTUNITIES ABOUND IN BULK SMS AND MOBILE MARKETING. THE AVERAGE OPEN RATE FOR EMAILS IS SOMEWHERE BETWEEN 20-30%. IN COMPARISON, BULK SMS HAS AN OPEN RATE OF 98%. BELOW ARE 4 WAYS YOU CAN BOOST CUSTOMER ENGAGEMENT AND SALES WITH BULK SMS MARKETING IN 2019:
1. OFFER BENEFITS
The potential return on investment here is too attractive to let go of, making it easier for businesses to promote their products/services and even support their operations with irresistible offers that draw customers in. maximize the benefit of your SMS campaign by dedicating time to crafting effective messages. Check out an SMS example below:

“Merry Christmas!!! Celebrate by taking an extra 20% off on purchase of our finger-licking Sharwama”

Every customer wants to feel loved, let them understand they are your VIPs and they are valued. Send exclusive event reminders to your customers, along with consumer appreciation coupons on their birthdays or special occasions. Check out an SMS example below

”Dear Funmi here is wishing you a birthday and many prosperous years ahead, From all of us at Tanet Enterprise”

2. APPOINTMENT REMINDERS
In a business where you have to arrange appointments with your customers, a simple appointment reminder text helps you stay organized and enhances the customer experience.

Hello Josephine, we wish to remind you of your hair appointment at 2.p.m. We can’t wait to host you. Warm Regards, Pankere @theZibaSalon.


Read More about this tips here - https://madigitals.com/best-strategies-to-boost-sales-with-bulk-sms-2021/

Top 5 Tips On How To Get Online Reviews To Builld Customer Trust 2021

Humans are highly impressionable, this is just the way most are wired. One of the fastest ways to gain customer trust is from online reviews. People are more likely to make a purchase if they know someone else has made that purchase, especially online. Online reviews are very good for business and getting positive reviews can only improve your business. There is an element of trust that comes in when someone attests to the quality of a particular product and that is why it is highly recommended that your business collects and displays reviews from customers.

Getting reviews is an active process. Most people are not really motivated to leave reviews so you may need to intentionally make efforts to help this along. These are some tips to help you get positive reviews and build customer trust.

Create A Facebook and Google My Business Page
Your website should be as interactive as possible so people can connect with you easily. Linking your website to your Google My Business Page is a good way to get reviews. Even if your business operates mostly out of a brick and mortar store, a business page is still your friend. Before your new customers visit your store, most of them are likely to google your business, and it helps build trust if there are positive reviews there. It also helps if you work with other businesses as it facilitates smoother deals if your information is available from a single search.


Offer Incentives For Reviews
Averagely, people might be reluctant to leave reviews after they have purchased one of your products. You can motivate them to do so by offering little incentives for each review. For example. you can give every customer a 5-10% discount on subsequent purchases if they leave a review. Sending the customer an email after the purchase can be a great way to facilitate this.

Make it a Point To Respond To Reviews
Once you start getting reviews or if you have already been receiving reviews, you should try as much as possible to respond to every review you get. This helps you build a relationship with your customers. Every time you reply a review, the customer gets a notification, this plays up the feeling of appreciation. It also encourages new customers to leave their own reviews. Whether positive or negative, you have to make sure to reply. This is not discounting how much work it would be in the long run, but it is bound to pay off.

Read More here https://madigitals.com/top-5-tips-on-how-to-get-online-reviews-to-builld-customer-trust-2021/


best web design company in Lagos - MA Digitals

Best Web design agency in Lagos Nigeria

Major Reasons Why Small Businesses Fail in Nigeria

Business failure is not new in any part of the world. However, the most striking observation is that startups andsmall businesses face this problem more than big businesses. There are several statistics out there about the failure and survival rate of small businesses. For example:

Only 20% of new businesses and startups make it pass their first year of business operation
Only 33% of small businesses make it to the 10th year
18% of startups crash and die within the first 18 months of starting business.
Some businesses that closed within 5 years of starting operations in Nigeria include:

Efritin
GoMyWay
Konga Nigeria (later acquired by Zinox)
OLX
Ranona Foods Limited
Showroom.ng
Whether youare a startup or small business owner in Nigeria, youmight find these statistics to be quite scary. However, don’t allow them to make youjettison or kill yourentrepreneurial morale and spirit. The most important thing is for youto understand the common reasons why small businesses fail. Thisis because if youknow the common reasons for business failure, youwill be able to avoid becoming a victim.

There are numerous reasons why small businesses fail in Nigeria, but here are the 13 major reasons.

1. Copying Other Businesses

Every small business is bound to fail if it always copies what other businesses are doing. A business needs to demonstrate originality and should not make vital business choices or decisions just because others did it. Often times, trying to imitate other businesses without doing proper consultations would do more harm than good, especially if the objective is to succeed or generate more sales.

2. Poor Customer Care/Support

When customers are not well treated or appreciated, they often become dissatisfied, leave bad reviews and patronize others. Small businesses that lack good customer care will die a natural death because they will lose many customers and prospects. When customers feel superfluous to a business, they move away to another business that would care and value them.

3. Mismanagement of Funds

Some small businesses fail because the owners mismanaged the business funds and there was no accountability. These businesses fail to account for the sales they make or what they use the cash for. Even some business owners spend their business revenue on personal or family needs. So what do you expect when the money meant for business is used up on non-business stuff? Such business will crash sooner or later.

Read More Here - https://madigitals.com/major-reasons-why-small-businesses-fail-in-nigeria/

Best 6 Free Email Marketing Services for your business 2021

Looking for a way to run your email marketing efforts without breaking the bank? The free email marketing services on this list all let you send thousands of emails per month without spending a single penny.

You can check our article what is email marketing? to find out how to get started.

Keep reading for a detailed look at each free email marketing service’s sending limits and pros and cons. Then, we’ll share our recommendations at the end…Email marketing on a budget? Here are the 6 best #free #email #marketing servicesCLICK TO TWEET

How many emails/subscribers do you get for free?
The free plan lets you have an unlimited number of contacts, but you’re limited to 300 emails per day. For that reason, it might not be a great option if you want to send out email blasts to all your subscribers at the same time. However, if you have lots of drip campaigns, it’s quite flexible because there’s no subscriber cap.

The first upgrade is called the Lite plan, which offers 40,000 emails per month at $25 per month. The daily sending limit is removed.

What makes this one of the best free email marketing services?
A strong drag and drop email editor.
Impressive automation with things like coupons in emails and abandoned cart messages.
Integrations with platforms like Shopify, Salesforce, and Intercom.
Heat mapping and A/B testing to see how your emails are doing.
SMS marketing that can be linked to your email campaigns.
A feature-rich WordPress plugin that lets you manage everything from your WordPress dashboard.
Chat feature to reach out to visitors in real time. One of the unique features with an email marketing service.


Read more here - https://madigitals.com/best-6-free-email-marketing-services-for-your-business-2021/