INTERNET/ DIGITAL MARKETING MANAGER.

You will be responsible for planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Maintaining our social media presence across all digital channels
Measuring and reporting on the performance of all digital marketing campaigns


Manager responsibilities include:

Performing research on current benchmark trends and audience preferences
Designing and implementing social media strategy to align with business goals
Setting specific objectives and reporting on ROI

Job brief
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
We are looking for a talented manager to administer our social accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.
As a Digital Marketing manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.


You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities
* Perform research on current benchmark trends and audience preferences
* Design and implement social media strategy to align with business goals
* Set specific objectives and report on ROI
* Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
* Monitor SEO and web traffic metrics
* Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
* Communicate with followers, respond to queries in a timely manner and monitor customer reviews
* Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
* Suggest and implement new features to develop brand awareness, like promotions and competitions
* Stay up-to-date with current technologies and trends in social media, design tools and applications
* Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
* Design, build and maintain our social media presence
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Plan, execute, and measure experiments and conversion tests
* Collaborate with internal teams to create landing pages and optimize user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
* Instrument conversion points and optimize user funnels
* Collaborate with agencies and other vendor partners
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
* Run Ad campaigns that run into thousands of Dollars Monthly across the internet



Requirements
* BS/MS degree in marketing or a related field
* Proven working experience in digital marketing
* Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
* Experience in optimizing landing pages and user funnels
* Experience with A/B and multivariate experiments
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
* Working knowledge of ad serving tools (e.g., DART, Atlas)
* Experience in setting up and optimizing Google Adwords campaigns
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* Strong analytical skills and data-driven thinking
* Up-to-date with the latest trends and best practices in online marketing and measurement.
* Hands on experience in content management
* Excellent copywriting skills
* Ability to deliver creative content (text, image and video)
* Solid knowledge of SEO, keyword research and Google Analytics
* Knowledge of online marketing channels
* Familiarity with web design
* Excellent communication skills
* Analytical and multitasking skills

LOCATION: Port Harcourt, Rivers State
SALARY: Negotiable
Kindly forward all applications to fortunefrangipani@gmail.com
Application deadline: 27th January 2021

Plot BX2, 3rd Ave, off Road 1. Agip Estate. Port Harcourt R/state
www.frangipanigroup.com.ng
Facebook: facebook.com/Frangipaniprojects
09099998301