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How To Make Your Business Grow Sustainably - Business - Nairaland

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How To Make Your Business Grow Sustainably by incomeboostng: 6:40am On Jan 28, 2021
This post would consider how to make your company or business (as the case may be) grow continuously. There is no doubt that every business demands growth, and double-digit growth is the dream of every dedicated business owner, even when uninspiring results show up at the end of the quarter.

A good number of entrepreneurial business owners need a guide to map their way toward substantial, sustainable growth. Below are 5 keys to sustained growth of your business or company:

Keep Your Customer Base: Retain the growth that you have already earned by winning over customers into involved relationships that make it uneasy for them to switch to your competitor(s). Tailor your products/services using data assembled from your customers giving you an advantage. Managing customer defections proactively will help you anticipate and pre-empt them. Bonding with customers wherever emotion is tied to an interaction is another great way to retain them.

Gain Market Share at the Expense of Your Competitors: Give customers a reason to abandon a competitor’s product/service for yours. Do what it takes to lower the switching costs. Pulling customers away from a competitor can be difficult, so you must devote many resources to raiding their customer base. Offering higher value and quality are crucial to this end. Buying a competitor is another way to do this.

Take Advantage of Market Position: Show up where growth is going to happen by spotting it early. This can be done by watching the industry for shifts in buying criteria, product or service innovations, and population trends. You must be able to spot positioning opportunities to make the most of them by continually using a systematic approach to the process.

Invade Neighboring Markets: Before moving into a nearby market, decide whether it offers significant long-term growth and profitability. Determine whether you have an advantage over a competitor, and ensure you can match its standards of quality and value.

Invest In New Lines of Business: If you take this approach, never overpay for a new line. You must find simple strategies instead of complex ones, and partner with the new business by assessing its leadership team and balance sheet.
Although a successful growth portfolio might not include all five of these keys, it must contain more than one. Only a balanced growth portfolio can keep a business or an organization growing when the market shifts dramatically.

See you at the top.

https://www.incomeboostng.com/your-business-grow-sustainably/

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