The person in charge of the Bird's Nest operator stated that the Bird's Nest, as the venue for the opening and closing ceremonies of the 2022 Winter Olympics, does not have a competition event, so there is no need to make special changes to the competition facilities in the stadium, but will start the construction of smart venues.

During the World Track and Field Championships last year, the Bird's Nest has achieved full WIFI coverage. In the future, mobile Internet technology will be used in the Bird's Nest service. Research on the construction of smart venues from the aspects of ticket sales, parking and seating guidelines, live broadcast interaction, merchandise sales, travel explanations, information push, and facility management. For example, using mobile phones to order food and get food delivery services in the venue.

In addition, starting from May 2016, the Bird’s Nest will create an “Olympic Cultural Journey” on the first floor, develop an “Olympic Experience Journey” on the second floor, and upgrade the “Top Beauty-Sky Corridor” on the fifth floor to create a north-south connection on the top of the Bird’s Nest. The in-depth experience tour forms a tourist route of the Bird’s Nest special venues integrating visits, experiences, and commercial shopping.