I have seen a lot of people make this mistake whenever they are trying to test different creatives to know which one is performing well.

This mistake involves allowing your creatives to spend from one particular ad budget pool.

Let me give am example:

Mr Adamu imported some yam blender and decides to advertise it on Facebook.

He has about 5 different creatives he wants to use and he decides to spend a daily budget of $30 on all of them.

Now, this is where he makes a mistake: He should never have allowed each of those creatives to spend from the same adspend pool.

This is because while they start running, some creatives will spend more of those daily budget compared to others.

And funny enough, a creative that should be performing better might now be spending the least amount compared to the rest.

You might think you are been economical with your spending, not knowing you are ruining your advert.

Facebook AI is only smart when they are looking for ad account to ban���.

But I can assure you, whenever it comes to getting results for your campaign, don't leave it in the hands of their AI.

They are not as smart as you think.

Within the past 1 week, I have had to correct 5 people who were doing the same mistake.

======================================

WHAT I ADVICE

The method I am going to show you is simple and very effective. As at the time of writing this post, I am currently using this technique to run 4 different adverts currently on Facebook

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This is what I prefer when testing different creatives

1 campaign> 1 adset> 1 ad creative.

So I basically duplicate my advert at the campaign level.

This helps me to use diff creatives as I so wish and also use individual daily budgets.

This way, all of my creatives appear to be singles, and not together with each spending their own daily budget.

Now if I decide to spend $10 on each creative, this means if I am using 5 creatives, I will be spending about $50 in total ( each creative spending $10 each)

Now, within couple of hours of running the advert, some of those creatives would have started getting orders while some won't.

By then, you will already know which creatives to kill and which ones to allow to keep running.

That way, you can easily hit minimum of 10 orders the very same day you set your advert ( This is also dependent on the product and your daily budget)

In summary, allow your creatives spend their individual daily budgets. Don't let them spend from one single ad budget pool.

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Learnt something?

I'm Solomon opeyemi
I write persuasive and wallet pumping sales copy
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I copywrite


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Reach me on call/WhatsApp
+2348164870942