The third can cripple a business...


1. They have little or no need for what you offer


This is the first reason people may not buy from you.


No matter how good what you're offering is, people won't buy from you when they feel they don't need it.


Solution: Your products/services is not for everyone.


Your job in the market place is to identify the specific group of people your product is meant to solve a problem for – Your target market.


When you identify them, market & sell to them relentlessly and they'll buy from you happily.


Never waste time trying to sell to people who don't need what you offer.


2. No urgency


"Delay kills a sale" – Dan Lok


If you can't make a prospect buy a product from you now, they won't likely buy it tomorrow.


They might promise to get back to you but never come back again.


If you don't create a sense of urgency, people may postpone the decision to buy from you & never return.


Solution: To get prospects buy immediately you must show them reasons why they need to buy now.


It could be that you're selling at a discount that'll end soon.


Or you have limited stock and if they don't buy now it will be finished...


You just have to create a need to buy now.


3. No trust


This is a huge obstacle to sales.


If prospects don't trust your brand, they'll never buy from you.


They'll have a lot of doubts in their minds about you and your products.


The trust issue must be cleared to get business from prospects...


Solution: Tackle this by showing them testimonies from customers who have used your products – its called social proof.


You must always get testimonies from satisfied customers that have used your products/services...


These testimonies will be used to prove to others that the product/service works and thereby, convince them to buy.


4. No money


This is a very common reason for not buying.


When prospects say they can't afford your product,


It usually means that the value they see in what you offer, is not worth what you charge for it – at least to them.


Solution: Add a lot of value to what you offer...


When they see that the value seems to outweigh the price, the price will no more be an issue...


They'll happily pay anything for more value.


Now that you know the reasons, go tackle them with the solutions you got and sell happily.


Until I write you again...


Excellence Oguegbu.


Stay pumped!