NOT EVERY STORM YIELDS CROP:

Here’s a dirty little secret you might now know: Brainstorming doesn’t always yield results. In fact, despite how often a good brainstorming session is presented as the ideal solution to a creative block, very few good ideas come out of them.

The problem? Not much thought is put into the ideas getting thrown around. So all those crazy creative ideas don’t hold a lot of value. Sure, you might get some off the wall stuff, but how usable is it?

The better solution? Have a discussion session where everyone takes the details of the problem and sits down to present their best creative ideas. The true value lies in a frank discussion where ideas can be dissected, then put together again in brand new ways, leading to well thought out solutions.

https://www.youtube.com/watch?v=eSjrvFvdvm0