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Market Automation - Product Manager - Career - Nairaland

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Market Automation - Product Manager by Fmcgsalescareer: 9:57am On Mar 02, 2021
Marketing Automation Product Manager
Job Description
Overview
You will be responsible for the delivery, ongoing success and continuous improvement of our MA.
You will develop the product vision, roadmap and backlog to
develop products and services that meet user needs.
You’ll be passionate about digital and experienced in digital service design and delivery,
product management, and agile. You’ll know how to balance competing demands to
ensure the service team is working on the highest value activity from your roadmap and
backlog at any point in time.
KPI: Monthly Active Users
Key accountabilities:
● Define a compelling product/service strategy and vision, contributing to the “digital by default”
delivery of government services. Ensure individual product/service strategies and associated activity
are aligned with the Agency’s overall strategic objectives.
● Interpret user research, quantitative and qualitative data to make informed product decisions,
distinguishing between user needs and user wants, and recognising that users may not always be
able to articulate their needs.
● Create product and service roadmaps, working closely with the team’s delivery manager. Use
product descriptions and iterative delivery plans to assign priorities and make informed decisions.
● Bring together views and input from a wide range of contributors, such as senior stakeholders,
developers and user researchers, on the product/service vision, definition and delivery approach.
Build in feedback loops from the beginning of the project to inform prioritisation and iterations.
● Be responsible for the entire product/service lifecycle. Continue to improve the product/service
post-launch through effective analysis of qualitative and quantitative user data, including offline
data from call centres etc.
● Collaborate with other Agency and government digital service teams to ensure user journeys
between products services are optimised.
● Keep abreast of user habits, preferences, and behaviours, and up-to-date with the latest
technology. Share your understanding of the digital marketplace, including best practice, costs,
suppliers, methodologies and skills, with internal and external stakeholders.
● Be actively involved with partner and user communities to promote the Agency’s principles. Foster
a collaborative approach to solution delivery and engagement.
● Plan product communication for launch and at key points during the product lifecycle.
● Ensure post-launch communications are targeted to the right sectors and contain key messages
which are easily understood. Identify and segment customer sectors to understand their different
needs so that communications can be targeted appropriately. Understand that communication must
continue long after product launch.

Kindly apply via the link below

https://forms.gle/4EYmsNEYUFsBFttU7

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