Welcome, Guest: Register On Nairaland / LOGIN! / Trending / Recent / NewStats: 3,151,721 members, 7,813,383 topics. Date: Tuesday, 30 April 2024 at 11:37 AM |
Nairaland Forum / Nairaland / General / Jobs/Vacancies / Marketing Automation Product Manager (164 Views)
Work From Home Product Manager(content upload) / Apply For The Job Of Global Product Manager At Ardern Healthcare Limited / Senior Product Manager- Edo State (2) (3) (4)
(1) (Reply)
Marketing Automation Product Manager by Fmcgsalescareer: 10:11am On Mar 02, 2021 |
Marketing Automation Product Manager Job Description Overview You will be responsible for the delivery, ongoing success and continuous improvement of our MA. You will develop the product vision, roadmap and backlog to develop products and services that meet user needs. You’ll be passionate about digital and experienced in digital service design and delivery, product management, and agile. You’ll know how to balance competing demands to ensure the service team is working on the highest value activity from your roadmap and backlog at any point in time. KPI: Monthly Active Users Key accountabilities: ● Define a compelling product/service strategy and vision, contributing to the “digital by default” delivery of government services. Ensure individual product/service strategies and associated activity are aligned with the Agency’s overall strategic objectives. ● Interpret user research, quantitative and qualitative data to make informed product decisions, distinguishing between user needs and user wants, and recognising that users may not always be able to articulate their needs. ● Create product and service roadmaps, working closely with the team’s delivery manager. Use product descriptions and iterative delivery plans to assign priorities and make informed decisions. ● Bring together views and input from a wide range of contributors, such as senior stakeholders, developers and user researchers, on the product/service vision, definition and delivery approach. Build in feedback loops from the beginning of the project to inform prioritisation and iterations. ● Be responsible for the entire product/service lifecycle. Continue to improve the product/service post-launch through effective analysis of qualitative and quantitative user data, including offline data from call centres etc. ● Collaborate with other Agency and government digital service teams to ensure user journeys between products services are optimised. ● Keep abreast of user habits, preferences, and behaviours, and up-to-date with the latest technology. Share your understanding of the digital marketplace, including best practice, costs, suppliers, methodologies and skills, with internal and external stakeholders. ● Be actively involved with partner and user communities to promote the Agency’s principles. Foster a collaborative approach to solution delivery and engagement. ● Plan product communication for launch and at key points during the product lifecycle. ● Ensure post-launch communications are targeted to the right sectors and contain key messages which are easily understood. Identify and segment customer sectors to understand their different needs so that communications can be targeted appropriately. Understand that communication must continue long after product launch. Kindly apply via the link below https://forms.gle/4EYmsNEYUFsBFttU7 |
Re: Marketing Automation Product Manager by Fmcgsalescareer: 9:19am On Mar 04, 2021 |
Fmcgsalescareer: |
(1) (Reply)
Senior Structural CAD Designer At ZETA Technologies Nigeria Limited / Partnership Registration Officer At Culminate Consulting / Graphics Designer IBADAN
(Go Up)
Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health religion celebs tv-movies music-radio literature webmasters programming techmarket Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) Nairaland - Copyright © 2005 - 2024 Oluwaseun Osewa. All rights reserved. See How To Advertise. 16 |