People still don’t know what a podcast is and where to find one.

Put simply, a podcast is a series of audio recordings, a window into someone's thoughts. A blog essentially, but in audio format.

A weekly release for new episodes is common, but there are daily podcasts, weekly podcasts, and really whenever the creator decides.

Podcasting is an excellent way for an individual to get their message out there and build a community of people with similar interests.

These episodes are audio files that are usually stored with a podcast hosting company; Anchor, Libsyn, and others. They make it easy for anyone to start.

As a teacher, this is one way to connect with more students, as an entrepreneur, this is one way to share your values with the public.

Podcasts are great for repurposing content. If you already have audio or video classes, you can quickly and easily turn them into podcast episodes. Similarly, you can turn podcasts into written content, distributing the same information in multiple ways across several channels.

Providing a transcript or reference notes alongside the audio helps with search engine optimization.
Use these notes to encourage mailing list signups, and then turn them into weekly or monthly blog posts and/or newsletters.

Think about different audiences and how you can rework your content to appeal to both the listeners working out at the gym or those relaxing at home.

Longer episodes can be re-cut and republished as quick sound bites to reach audiences with shorter attention spans, which can draw them into listening to a full episode.

It is already possible for creators to slowly begin to monetize their podcasts, the data looks promising.
Last year alone advertisers spent over 700 million dollars on podcast ads and are projected to spend over a billion dollars this year.

The Nigerian podcasting space may be relatively small, but it is certainly showing signs of promise and growth.
It will be interesting to see how podcasting unfolds in Nigeria over the coming years.

Now is the time to start your own podcast.