Thanks to sustainably sourced materials such as recycled fabrics and organic cottons, clothing brand KEPHI produces both womenswear and menswear lines consisting of luxurious basics like tracksuits, t-shirts, hand-dyed denim, and even workwear. Each piece strikes the perfect balance of trendy and timeless, clearly articulating the message behind the brand.

Rather than the metaphorical revolving door of a typical consumer’s closet, KEPHI’s pieces are designed to last. This rejection of the model of fast fashion sets KEPHI apart from the rest, and ensures that consumers have a positive experience with the brand. The hope is that every wear brings with it the reminder that “we all have a role in our collective future”, empowering consumers to create meaning and drive positive action in their own life and the lives of others.

To that end, every garment is brandished with a meaningful phrase, whether on the inside or outside. The message of positivity is pervasive at every level of KEPHI’s business model and this physical representation solidifies the brand’s mission. The founders believe KEPHI is so much more than just a clothing brand; it’s an attitude and a lifestyle. A purchase is only the beginning.

Still, KEPHI is on a mission to do more than simply create sustainable clothing. The industry is notorious for not only a lack of respect for the environment, but also a lack of transparency and ethics. In opposition, KEPHI guarantees that responsible manufacturing is conducted, ensuring living wages and safe working conditions for the hands that make their clothing. They state, “We believe that what you wear has a direct influence on the way you feel and your-wellbeing, which profoundly impacts every aspect of your life.”


KEPHI founders believe that people can be empowered by everyday clothing choices to make a greater impact in their lives and the lives of those around them. In fact, that is their ultimate mission: cultivating positivity within the world. As the label prepares for an upcoming launch, they remain committed to this mission. This focus on positivity harkens the origin of the name itself, the Greek word ‘kefi’ which refers to joy, passion, and happiness. However, this is more than just an arbitrary goal for the company. They note, “We want our products to create a great aura of positivism that drives our consumer through the feeling of an overpowering emotion, the essence of Kephi.”