If you are a business owner,then this will be one of the most important write up you'll read this year...

Pay close attention.

I have seen this strategy work.

What am I even saying?

I have used this strategy over and over and it has worked for me (and the businesses I have done it for) every single time.

This is a common marketing strategy, yet many business owners are not applying it well to grow their sales.

Let me give you an illustration.

Nkechi has a business on Instagram. She sells handbags, shoes and other fashion accessories.

The name of her business is Nkay Closets.

Nkechi sells...

handbags - 12k
beautiful ladies shoes - 3k
Purse - 2k
delivery fee - 2k

In a month Nkechi made only 10 sales.

She complained that business wasn't doing well.

She wants to make more sales but she doesn’t know how to go about it. She is tired of spending money on Ads and getting very little to no results.

She sent me a DM asking for help.

I stepped in, had a look at what she has been doing.

I realized that she wasn’t doing anything bad.

She just wasn’t making enough offers for her prospects and customers.

You know what I did?

I sticked to what she has been doing, but with a different approach.

Now listen attentively, this is the game changer.

This is what makes all the difference.

I told Nkechi to sell only handbag - 20k (they were quality handbags and were uncommon).

Whoever buys the handbag gets...

A beautiful ladies shoe to match it - FREE
A matching purse - FREE
Delivery - FREE

We created a 50 seconds video of Nkechi showing her face and taking about the benefits of the product and the offer.

We made the video with a smartphone (everyone and their grandmother has a smartphone these days).

We set up the Ad and directed the traffic to WhatsApp.

Why WhatsApp?

Because she does not have a website and I want her to kill 2 birds with a stone.

Bird 1 - Get the sale
Bird 2 - Capture the data.

Bird 1 is fantastic.
Bird 2 is our goal. It carries great magic.

Now Nkechi will capture their data (collect phone number)

She will ask them to save her number so they can see subsequent offers on her WhatsApp status.

Whenever she creates a new offer, she will fire a bulk SMS to all the numbers.

She will also fire a broadcast message to all the numbers on WhatsApp.

The advert was 1 Campaign and 2 Adset.

Both Adset has same targeting and same creative.

The only difference was the placement.

Adset 1 had Facebook as the placement.
Adset 2 had Instagram as the placement.

Ad Budget - N2500/day/Adset

And started running and...

Nkechi made 49 sales in 5 days.

✅ The same product
✅ Different approach
✅ Better results.

A successful Marketing campaign, to a large extent depends on how well you understand how people think.

Marketing = Psychology.

Go ahead now and see how you can apply the same approach in your business.

Courage ngele

Got value?

Any question
Call/WhatsApp
+2348164870942

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