One of the pervasive myths is that a successful marketing campaign is all about volume; that generating long text will automatically lead to success. Nothing could be far from the truth. Mediocre, incorrectly targeted, and otherwise generic material will fall through the cracks of well-intentioned marketing methods.

Moreover, a lot of time can be wasted only to experience disappointing results. That's the very reason most business owners choose to use cloud-based software and similar tools to focus their efforts and energy in the right direction. However, choosing the right utilities for the task is important, and yet, a problem will often start to rear its ugly head. There are hundreds of content marketing bundles out there, and each claims to provide the most targeted and best solutions. How can one know which one is possibly the best?

The team at CNotions do appreciate this situation and that's why we have taken the time to analyze the top six utilities currently available and to highlight what they have to offer. Whether you aim to slightly tweak your marketing strategy in the coming months, the utilities below will help achieve it.

1. Grammarly

When it comes to quality content marketing, eliminating any grammar or even spelling errors that might have otherwise gone unnoticed, Grammarly will do just that. Recently, studies illustrate that grammatical errors within the context of an article often negatively impact the perception of a brand. Would you take your automobile to a mechanic if he or she was unable to fix the front tyre?

However, the good news is that you don't have to be a savant to create error-free content thanks to Grammarly.com.

Here are some of the benefits:

Identifies both common and uncommon spelling mistakes. Users are provided with alternative suggestions when there is an error.
Texts can be checked to know if no plagiarism has occurred.
Many content writers utilize Grammarly regularly and also the basic version of this bundle is free.

2. Piktochart

An average individual can recall up to 80% of what he or she sees. What is even more surprising is that this figure falls to 20% when referring to textual content. Meaning, seeing is believing in a real way. That's the very reason it makes sense to embed visual aids into your content.

Piktochart provides the ability to create stunning material without having to possess a background in graphic design. This is useful if you wish to add infographics for a better impact of a post. Another massive benefit is the fact that search engines such as Google favorably look upon content that does embed different forms of media.

We need to remember that a growing number of users assess websites with tablets and smartphones. Infographics are easy to view and comprehend when compared to reading a long post. To add a bit of visual flair to your content, Piktochart is a great way to start.

3. BuzzSumo

The secret behind curating quality content involves knowing what your closest competitors may be up to. This may take time and effort if you want to do it on your own. Instead, outsource such analytics to the third-party platform BuzzSumo.

BuzzSumo is a unique platform that focuses heavily on niche sectors while simultaneously analyzing what kind of content is shared often. An excellent way to keep abreast of the latest trends and to imbue a touch of freshness within existing material. Also, this platform is highly intuitive and has been engineered for the average business owner. All reports are presented and it is possible to develop keyword-optimized questions with just a single click.

Some other useful features:

The basic version is free to use. One will be able to understand which kinds of content formats generate the most interest. A perfect way to keep up to date with the most relevant and trending keywords.
Paid subscriptions allow users to perform an unlimited number of searches monthly.

4. Fedly

Feedly is one of the most overlooked and powerful facets of effective content marketing, it makes one know what is happening within his/her niche sector. You want to be able to present visitors and customers with relevant news to keep and maintain their interest. To be able to achieve that you need Feedly.

Feedly is known as a news aggregator. It can be envisioned as a digital “front page” which helps to collate all of the news and public updates associated with your target market. Moreover, it's one of the best ways to uncover quality links without experiencing any information overload.

Feedly is very easy to work with and it does provide regular updates; ensuring that your content is always fresh. It imbues your website or blog with a sense of transparency that would otherwise be very difficult to achieve. There is a need to understand that backlinking to these very sites will help to increase your online exposure as well as your SERP (search engine results page) rankings. Feedly provides these and it's free to use.

5. Wistia

Imagine how many streaming videos you view daily. Now, also imagine that you are looking for a particular online product. Video marketing solutions have represented some of the most powerful tools online. And the rate of mobile video consumption has risen by more than 100% annually. From the online survey, 59% of the participants stated that they would prefer to watch a video to reading a post. This is the very reason why Wistia is an excellent video marketing tool if you are looking for a quick and simplified solution.

Wistia does offer a plethora of user-friendly video customization options, so no need to download additional third-party software. Also, you can leverage the power of in-depth analytics to appreciate if your efforts are headed in the right direction.

Other unique features include:

You can create three videos without paying for a subscription. You can easily share analytical data with CRM platforms like Pardot and Marketo. Lead generation tracking is included as well. Depending on your branding requirements, the video player can be customized to meet your needs.

To Be Continued-

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Plagiarism is a negative act because you are using content that belongs to someone else. Let us drill into some basics before we understand the details of plagiarism. When content is written by a writer, he owns it because he develops it from the start. He puts in days of hard work, dedication and concentration to develop quality content that can attract readers. Consider the example of a college assignment on management principles.

To work on an assignment, you have to collect information from credible sources after you have understood the scope. Credible sources are not easy to find and once you get hold of them, you cannot use the content as is. It has to be reworded. Along with that, you cannot take any chances with the originality of the submitted content. You need to check it through a proper plagiarism checker. This is a way of getting sure that your content is actually plagiarism free
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