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What Car Buyers Are Looking For In An Advert - Autos - Nairaland

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What Car Buyers Are Looking For In An Advert by HottieCoach(f): 8:42am On Mar 14, 2021
Hundreds of times I have searched several platforms for used vehicles to buy, it can be really frustrating running through most adverts posted there. Most adverts appear vague and carry little information to help the buyer make a decision.

Hopefully sellers will read this tips and improve on their adverts.



Hottiecoach
Re: What Car Buyers Are Looking For In An Advert by HottieCoach(f): 8:57am On Mar 14, 2021
A location.

Irrespective of how juicy the deal is, location most of the time determines if the reader would deal or click the back button.

An intending buyer in Edo will appreciate locations in Edo State, while an intending buyer in Sokoto will appreciate Sokoto and it's environs .

A larger percentage of most car sales posted online are in Lagos and Abuja, so adding detail to location helps

For example

2010 Toyota Corolla

Location [b]Lagos
[/b]

Buyer calls in and is told the car is in Badagry or Epe or Ikorodu.

For an intended buyer this could be a turn off if his location is not close to such areas, it would be nice if sellers could state exactly where these vehicle are ( I know most middle men do not want to loose their cut ) but at least adding a local govt would be helpful .

A Good example

2010 Toyota Corolla

Location VI mon-fri (9-4pm) Ikorodu sat-sun


Clearly vehicle is in use by the owner and can be viewed in 2 possible locations.



Hottiecoach

Re: What Car Buyers Are Looking For In An Advert by HottieCoach(f): 9:10am On Mar 14, 2021
Multiple Clear pictures.


Nothing can be as frustrating as seeing an advert with just 2 pics (Front and rear), and a contact phone number angry

You really expect the buyer to assume the other pics as they should be?

This platform and many others do not have a restriction on the number of pictures you can post.

Sellers should endeavour to include a 360 view of vehicle picture, and engine bay picture and interior pictures.



Hottiecoach

Re: What Car Buyers Are Looking For In An Advert by HottieCoach(f): 10:28am On Mar 14, 2021
Vehicle Details .

What are you selling?


A 2008 Honda Accord has six trim levels , and 3 different gasoline engine types (2.0 L, 2.4 L and 3.5 L) it also has a diesel version . Same vehicle is also equipped in manual and automatic transmission.

These details are very important in a vehicle advert for intending buyers.

Ultimately most of these information can be obtained by including the vehicles identify number VIN.




Hottiecoach

Re: What Car Buyers Are Looking For In An Advert by HottieCoach(f): 1:20pm On Apr 08, 2021

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