Have can you outperform your competitors when you don’t know them? Knowing your competitors is essential if you must win them and gain a better market share in your industry.

Sun Tzu said, “what is of supreme importance in war is to attack the enemy’s strategy.” Knowing your competitors as much as you know your customers will give you a competitive edge in your industry. During times of war, captains usually send spies to their opponents to understudy their strategies: this will help them plan a counter-strategy to win the battle.

https://smallscalebiz.com/6-valuable-things-you-can-learn-from-your-competitors-to-beat-them/