According to Wikipedia, A beauty pageant or beauty contest is a competition that has traditionally focused on judging and ranking the physical attributes of the contestants.

These contests always come with mouthwatering prizes for winners of the competition, but the main gain from these contests is exposure and introduction into the entertainment scene.

The Face of Naijapolitics Contest is now on, and is aimed at selecting the next face for the media platform. Prices to be won include:
1st prize - ₦200,000
2nd prize - ₦100,000
3rd prize - ₦50,000
Top 10 contestants - ₦7,000 each

Source:
https://www.naijapolitics.com.ng/2021/03/register-and-win-up-to-400k-on-face-of.html