It so happened that we were enroute my lodge that day...


Because the look of TERROR on my driver's face is one picture that would never leave my mind


It was evening, around 8:45 when I boarded his cab...


It had been a very hectic day for me as I had just come back from my vacation trip to Edo..


I was very tired and longed for the comfort of my not-so-soft bed...


I entered his cab and even though I didn't expect the outrageous price he told me...


I just told him "Oga let's be going"


While in the cab, he began to justify his price and why it was high..


He complained about Buhari


He complained about the fuel price rise


He complained about his car and how it consumed so much fuel


He complained about how the bad roads were making him spend so much money on his car's maintenance


Heck! there was nothing he didn't complain about...


Lost in thoughts and tired, I fell asleep in my seat


I had a good sleep for let's say 5 mins...


before I felt my left hand being yanked with so much force that I felt my shoulder would leave it's socket


I woke up with a start and the look on my drivers face was very shocking


He looked white


Like all the blood had been drained out of his face


I was like "Oga wetin happen"


He swallowed hard before he spoke to me


He told me that the car in front of us had just been robbed by some men armed with guns and axes...


And the driver of that vehicle was shot in his shoulders


I don't know how he got that news or who told him but...


I froze in my seat too as he spoke


Suddenly, my driver went into swift action mode...


it was like he had a rush of adrenaline


He immediately wrapped his hands around his steering wheel..


And with a fiery look in his eyes he took a sharp turn


The turn was so sharp I could have sworn that he acted in the Fast & Furious movie


I was experiencing Death race live


Fortunately, he knew another road that led to my lodge


This road was 3x longer than the normal road we were meant to follow


5x rougher


And I'd say 7x dustier and dirtier


And for someone who had whined so much about the cost of fuel and the effect of bad roads...


My driver drove without a single tiny complaint


He dropped me off at the front of my lodge and left after I paid him


But the events of that night still left an imprint on my mind


I don't know if my driver drove back through the normal road (which seems very impossible) or the rough one...


But what I know is...


The fear of death motivated my driver to ignore the price of fuel and focus his whole energy on getting us to safety


Maybe he felt like he still had his whole life in front of him


Or he had a family to take care of


Or he had a sweetheart who promised to satisfy him with sex later that night


All I know is that he just wasn't ready to die that evening


And that was enough for him to take swift action


Now here's the lesson...


Fear can be a very great motivator


And it's one emotion every marketer or business owner should know how to harness


Because it can make you a lot of sales


And that's why the Health niche is one of the most lucrative niches to venture into


In the health niche...


Almost every consequence can be tied to death


And this propels their customers to take swift action


And most times that is...


Purchase whatever shit they're selling no matter the price tag they slap on it


That's why people empty their wallets and even beg for money to afford drugs and medical care


FEAR of death


And the good thing is...


Fear can be used in your business too


If you sell real estate...


It can be...Fear of your prospects getting kicked out into the streets because of a little misunderstanding with their landlord


If you sell sex enhancement products...


It can be...Fear of your prospect being cheated on by his wife because of how poor he is in bed and his inability to satisfy her


If you sell Investment Opportunities...


It can be...Fear of your prospect loosing all his hard-earned money when the economy comes crashing down


Whatever it is...


Once you make sure that fear is tied to the consequence of not purchasing your solution


And you make that very clear in your Sales message or pitch...


It would motivate your target to take action immediately and purchase your products


So you see...


Fear can make you a shit load of money..


And if you want me to hold you by the hands and show you HOW you can make a lot of money selling your products and services


You can get my 7 Days Copywriting Masterclass Course By Hitting 070.33.26.95.49

When it's death, that ADRENALINE RUSH will be pumping like mad, thanks for your life OP

Nice write up

Did u top a little cash for not telling u to come down 4rm his car or run away and let u alone inside the car.

Hahahahah