Starting a Digital Marketing Career can be a difficult task especially as a beginner. However, having a clear understanding of what exactly digital marketing is and how it aligns with your career or financial goal is vital.

As a digital marketer, there is no limit as to what you can achieve. But you have to put in the work.

Anyone can become a digital marketer but not everyone succeeds at it. Nevertheless, there is a thin line between the successful digital marketer and the unsuccessful one.

anyone can become a digital marketer but not everyone succeeds at it. Nevertheless, there is a thin line between the successful digital marketer and the unsuccessful one.


In the article, you will get to discover the 20 things in digital marketing you should know as a beginner. Besides, this will also help you stand tall as an authority in the industry and generate passive income.

1. What Exactly is Digital Marketing?
Digital marketing, also called online marketing, is the component of marketing. It is therefore marketing aimed at the promotion of brands to connect with prospective customers. This is achieved through the use of the internet and other kinds of digital communication.

This includes not only social media, email, SEO, blogging and web-based advertising, but also multimedia messages and text as a marketing channel.



2. How Does Digital Marketing Work?
Digital marketing deploys different marketing strategies to achieve one ultimate goal through various channels.

Think of digital marketing as a car, the strategies are the different parts of the car work together to make up the car. So, all parts from the engine to the tires and everything in between work for the car with one motive; to make the car move.



Similarly, all digital marketing strategies work together to drive traffic, create brand awareness and convert leads into loyal customers for the business.



3. What are the Types of Digital Marketing?
Digital marketing can be broadly divided into 7 distinct categories. This includes Search Engine Optimization, Social Media Marketing, Email Marketing, Pay-per-Click, Content Marketing, Mobile Marketing as well as Marketing Analytics.

Also, you can become a digital marketing specialist in any of these categories of digital marketing.


4. What Skills do You Need for Digital Marketing?
The digital industry is broad, and it can be challenging to navigate especially for beginners or those looking to build a career in digital marketing.

So, how do you get up to speed, outsmart the competition and fast-track your way up the marketing ladder?

Here are the digital marketing skills you need to succeed as a digital marketer:

Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Email Marketing
Social Media Marketing
Mobile Marketing
Video Marketing
Web Data Analytics
Brand Story Telling
Content Writing
Affiliate Marketing
UI/UX Design Skills
Digital Marketing Automation
Web Design
Graphic Design Skill
Influencer Marketing

Additionally, you don’t need to gain mastery of all these digital marketing skills as a beginner. Understand which of these skills you are passionate about and build your strength about it.

Continue Reading Here: https://primegatedigital.com/digital-marketing-as-a-beginner/

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