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Why Many Businesses Still Stick To Cheap Leaflet Printing? - Nairaland / General - Nairaland

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Why Many Businesses Still Stick To Cheap Leaflet Printing? by letterbox: 6:27am On Apr 12, 2021
Many people believe that digitisation has occupied most of the marketing techniques. But many businesses still stick to cheap leaflet printing, as they believe it helps them reach customers and clients effectively. In certain cases, they provide better results than the modern techniques and channels, mainly because many feel that promotional materials help reach out to many clients who do not show much interest in digital marketing.

Many commercial printing companies proffer a wide range of services, helping the clients grab attractive packages. A few of them include print 10000 dl flyers in few dollars. Such packages would help people save money, at the same time, own effective promotional materials that could provide positive results. These centres use the latest equipment that would help in providing attractive designs in a short time. 

With so many choices, effective customer communication could combine innovative ideas (digital) with traditional (offline) tactics such as print marketing. Leaflet distribution is important for many brands.  

The marketing pamphlets or leaflets are a way of the door to door advertising. The pamphlet distribution reaches many people, even in remote areas. Brands can reach the target audience and inform them about the offers, which would surely increase visits.

Experts say that printed material is believed to last in customer’s memory for a longer time than digital advertisements. Pamphlets or leaflets enable the potential customers to view the details later or use them while they intend to go shopping. 

The printed format helps small business create a personal connection with customers with small budgets. These businesses could also understand client’s preference and work to increase the customer base.

Most printing companies have templates for all services. If the client wishes, they would use these templates or prepare from scratch. It would be an added advantage as people would be able to design as per their liking.

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