There’s so no doubt about it, social media has become one of the most effective forms of marketing. In today’s age, individuals now have access to social media everywhere they go. One of the reasons social media marketing is so effective is because it’s a fun and engaging way to collect and share information. People are able to share their stories, ideas and values anytime, anywhere and any way they want.

Because social media is so popular, it can be a challenge to stand out in the crowd, especially for businesses. CoSchedule reports that 97 percent of marketers are using social media for business, making social media marketing one of the most competitive marketing tools out there.
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