Do you know you do not need a lot of money to grow your business? You cannot afford to waste so much money if you are just starting out. In this series, we will be sharing practical tips on how to grow your business without spending a fortune.

1. KNOW YOUR CUSTOMERS*

Knowing your audience is vital when it comes to growing your business because the interest and needs of your audience will determine the type of content you should be sharing. Customers are the lifeblood of businesses. Therefore, getting in their face is the only way to connect, engage and inspire them with the value your brand has to offer.

In so doing, you need to be able to

1. Identify the features and benefits of your product and services.

Ensure you are doing something differently to keep your customers abreast of this information.

2. We might want the same product, but different things appeal to us at different times. Hence, you need to gain insight into your consumers by personalising services to reach them.

What is your brand doing differently? This will help you channel your energy to getting their attention.